News Release

Construction of State-of-the-Art Operation is Underway

BENTON HARBOR, MI - Nov. 11, 2010 - Whirlpool Corporation (NYSE: WHR) today broke ground for its new development in Cleveland, Tenn. The project includes an approximately 1 million square foot manufacturing facility for built-in, premium cooking products, as well as a 400,000 square foot distribution center. Gray Construction, of Lexington, Ky., is building the new facilities.

The ground breaking ceremony is scheduled to take place at the future site for Whirlpool Cleveland - Benton Pike and Michigan Avenue, Cleveland, TN. The ceremony will kickoff at 1 p.m. EST. Al Holaday, Vice President, Whirlpool Corporation, and Dicky Walters, plant leader, will speak at the event. Local officials Tom Rowland, Mayor of Cleveland, and Gary Davis, Mayor of Bradley County, will also speak at the ceremony.

The new energy efficient, LEED-certified facility will replace the existing, 100-year old manufacturing plant located at 740 King Edward Avenue, South East. Whirlpool is investing $120 million in the new facility, and expects to add approximately 130 new jobs to its existing Cleveland workforce of 1,500. This new project supports the company's commitment to delivering the world's most innovative cooking products.

"Whirlpool is committed to investing in its U.S. manufacturing and distribution facilities and to continuing its leadership in offering consumers innovative new products for their homes," said Jeff Fettig, chairman and chief executive officer for Whirlpool Corporation. "These new facilities will offer improvements in productivity, energy efficiency, overall employee experience and will allow us to more efficiently produce our premium cooking products."

The groundbreaking is one of many events marking the first day of a year-long celebration leading up to the company's 100th anniversary on November 11, 2011. Also taking place today is the groundbreaking ceremony for a new $85 million office campus in the company's headquarters location of Benton Harbor, Mich. In addition, Mr. Fettig will be ringing the closing bell of the New York Stock Exchange this afternoon to cap off the first day of celebration.

Events planned throughout the year will recognize the accomplishments of Whirlpool Corp. employees and partners around the world, including:

About Whirlpool Corporation

Whirlpool Corporation is the world's leading manufacturer and marketer of major home appliances, with annual sales of approximately $17 billion in 2009, 67,000 employees, and 67 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Consul, Bauknecht and other major brand names to consumers in nearly every country around the world. Additional information about the company can be found at

About Whirlpool Corporation's 100th Anniversary

Founded on November 11, 1911, Whirlpool Corporation has influenced home and family life during the last century. The company is driven by the belief that everyone needs a comfortable place to call home and has a 100 year history of creating better ways of cooking, cleaning, refrigerating and storing. Whirlpool Corporation is focused on improving lives one person, one family, one home, one community at a time.