Commitment to Our Customers
BEST CONSUMER AND TRADE POSITION
At Whirlpool Corporation, we take pride in our ability to make life easier for families around the world. Now, more than ever, consumers depend on us to help them save time, conserve resources and live healthier. Our products are trusted because we put people first — providing relevant solutions that help them in ways they never imagined.
Consumers welcome our solutions into their homes because they know that they can depend on us to help them care for themselves and the people they love. We take our relationship with consumers seriously and work every day to exceed their expectations — giving them more time to focus on the things that matter most.
Times have changed since we first helped make household tasks less of a chore for families, but our fundamental purpose remains the same: To improve lives … one home, one family at a time … through innovative, world-class products and services.
Whirlpool Corporation has lifelong relationships with our consumers. We have been with families in their homes, and have been a part of every special moment, for generations. We know them well, and our product innovations reflect that.
As our product lines and service offerings further expand, we will continue to build unmatched levels of loyalty to our brands and increase growth opportunities for the company. We have the strongest foundation in the global appliance industry and rich consumer insights that enable us to provide the features and conveniences that families want and need.
Not only are we bringing the right products to market at the right time, but also at the right outlet. In each region, we balance our sales and distribution, allowing us to grow in cities where demand is increasing. In Brazil, through market creation and distribution management, we have maintained a healthy channel mix within retail market consolidation from 10 players into three large groups. In the process, we increased market share in that region and strengthened our trade relationships.
It is also easier than ever before for consumers worldwide to reap the benefits of our powerful portfolio of brands. In every part of the globe, consumers can access detailed product information online to help make smart purchasing decisions. They can connect with us through social media, and we continue to look at ways to distribute to consumers through online purchases. From showroom to online, from local stores to national retailers, we are helping people make better choices about which of our consumer-relevant solutions is just right for them.
Our focus now and in the years to come is to always make good, honest appliances that can be trusted so that future generations can continue to depend on us.