Whirlpool Foundation in 2011
$1.4+ million
Strategic grants donated to community organizations
$410,000
Whirlpool Sons & Daughters Scholarships
100+ students
Whirlpool Sons & Daughters Scholarship recipients currently attending colleges and universities in the United States
$234,000
Matching Gifts Program donations
U.S. Employee-led Disaster Relief Initiatives in 2011
$100,000+
Monetary, perishable food and personal item donations
$80,000+
Product donations
2,000+
Volunteer hours for community cleanup and rebuilding in a U.S. plant community
Commitment to Society
A FOCUS ON SOCIAL SUSTAINABILITY
Whirlpool Corporation’s founders felt a unique sense of responsibility to the community. They believed that improvement comes to society one community at a time. That belief has become part of the culture at Whirlpool Corporation, guiding employees as we work to improve lives. As we begin our new century of opportunity, we continue striving to make life easier in communities around the globe where our employees and consumers work and live.
We know that this commitment is important to our consumers as well. At Whirlpool Corporation, we have four brands with significant relationships with not-for-profit organizations that make a positive difference in people’s lives. Each brand has contributed millions of dollars to these organizations, and our consumers appreciate this dedication to community. In addition, the Whirlpool Foundation supports nonprofit organizations that focus on quality family life, cultural diversity and lifelong learning, utilizing new and innovative ways to make a lasting impact on society with an emphasis on the communities where Whirlpool Corporation operates.
In addition to our work through Whirlpool Foundation and with our signature relationships, we are very proud to participate in many community-changing partnerships worldwide. Our employees feel so strongly about volunteering in the community and helping those in need that in 2011, Whirlpool Corporation instituted a formal volunteer program. This initiative gives employees an official and user-friendly way to identify volunteer needs and track their volunteer hours. This program, launched in our Michigan headquarters community in August 2011, and throughout the U.S. in November, saw nearly 5,000 volunteer hours logged by the end of the year. The program will launch globally in 2012. Although service to others has always been a part of who we are at Whirlpool Corporation, this program allows us to formally recognize volunteerism as an integral part of our company’s DNA.
| United Way® (Whirlpool Corporation partnership) |
|
| $3.4 million | Employee and retiree United Way® campaign totals in the United States (including dollar-for-dollar match by Whirlpool Foundation) |
| Habitat for Humanity® International (Whirlpool brand global partnership) |
|
| $78+ million | Direct program support since 1999 |
| 140,000+ | Product donations since 1999 |
| 8,000 | Employee volunteer hours since 1999 |
| 71,000 | Families helped since 1999 |
| 40 | Number of countries in which Whirlpool Corporation employees have helped provide affordable housing |
| Cook for the Cure® (KitchenAid brand global partnership) |
|
| $10+ million | Raised, since Cook for the Cure® was established, to support breast cancer research through Susan G. Komen for the Cure® |
| Boys & Girls Clubs® of America (Maytag brand partnership) |
|
| $1.5 million | Maytag brand Dependability Club awards given in 2011, ranging from $75,000 to $150,000 each |
| $302,500 | Direct program support in 2011 |
| Instituto Consulado da Mulher® (Consul brand partnership) |
|
| 2,688 | Number of people advised on small business management in 2011 |
| 86% | People in the Consulado da Mulher program who are generating income through small businesses |
| 6,918 | People who, directly and indirectly, benefitted by income generated through the program |
| 169 | Small businesses being advised by Consulado da Mulher |
| 20 states | Locations in Brazil of the small businesses being advised by the program |
| $5.8 million | Total revenue of the 169 small businesses in the program in 2011 |
