Regional Highlights

Whirlpool, Maytag, KitchenAid, Bauknecht, Ignis, Laden, Polar, Privileg

Whirlpool Corporation has a leading position in key countries across Europe. We offer our flagship Whirlpool brand alongside several regional brands with rich histories. Though the external environment may waver, we remain firm in our commitment to provide the high-quality, iconic products that our consumers deserve. In 2013, we expanded the reach of our KitchenAid brand in Europe and more consumers can now access the brand’s sought-after products. In addition, our Bauknecht brand — one of the most preferred in Germany — was named Most Innovative Brand of the Year in the major appliances category at the 2013 Plus X Awards, offering products like the impressive LUMiQ refrigerator. Our ongoing business discipline resulted in both growth and significantly improved operating performance in 2013. And we are dedicated to accelerating these positive trends in 2014.