Regional Highlights

Whirlpool, Maytag, KitchenAid, Brastemp, Consul

High consumer preference for our versatile brands has helped Whirlpool Corporation strengthen our No. 1 market share position in Latin America. We drove ongoing margin expansion in 2013 due to our impressive new product launches, effective management of our resources and continued non-core appliance growth. Powerful value-creating innovation across the Brastemp and Consul brands helped us earn our sixth straight award for being the best company in the electronics category, according to IstoÉ Dinheiro magazine. And, for the third year in Argentina, Whirlpool brand was named the Most Trusted Brand in refrigerators by Selecciones magazine’s annual Trusted Brands Survey. We were also recognized for the fourth consecutive year as the biggest and best electronics company in Brazil by Exame magazine. In 2014, we will continue to deliver consumer-inspired solutions and rigorous operational execution that help us win in the marketplace.