Regional Highlights

Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Gladiator

Whirlpool Corporation holds the No. 1 market share position in North America. Our leading brands in the mass, premium and super-premium segments give consumers everything they need and more. In 2013, the region delivered strong performance, with increased sales and significant margin expansion that created value for our stockholders. We also invested heavily in marketing, technology and product development to bring highly preferred, consumer-relevant products to the marketplace. For example, our new built-in wall ovens and electric cooktops from the Whirlpool, Maytag and KitchenAid brands earned numerous top ratings for their innovation and quality — including the top five spots in the wall oven category — from a leading consumer magazine. In 2014, we will further extend our product lines and expand our non-core appliance business to bring consumers fresh, modern solutions. And we will continue our commitment to long-term growth by incorporating added speed and efficiency into everything we do.