Fueling our long-term growth through discipline, quality and efficiency
Successfully executing our strategy is a team sport for our 69,000 employees worldwide. Our commitment to delivering our core business processes and competencies extraordinarily well — every day and every time — resulted in improved quality metrics and customer service ratings across every region, successful margin-improvement actions around the world and strengthened operational performance in 2013. We will intensify our efforts in 2014 as we continue to optimize and refine our operations to deliver improved efficiency, customer satisfaction and profitable global growth as well as make appropriate investments for our future.
Nearly 50 percent of our company’s revenue in 2013 originated outside of North America. Significant opportunities for international growth remain, particularly in India, China and Latin America where populations are high but appliance penetration rates are low.
Product Line/Channel Growth
We are well positioned to evolve our product lines to best meet the needs of diverse families around the globe in 2014. In cities big and small, in countries far and wide, we make it easy for people to discover how our products can improve one’s quality of life through our healthy pipeline of innovative home solutions.
Growth Beyond the Core
The expansion of our products and services is a key enabler to our long-term success. Our globally-available KitchenAid small appliances, our water business, affresh cleaning products and Gladiator GarageWorks storage solutions represent about 22 percent of our revenue base today and are poised for even greater growth.
Whirlpool Corporation is at the forefront of the home appliance industry — with compelling products available to consumers in more than 130 countries around the world. Our manufacturing, procurement, technology and distribution expertise allow us to quickly adapt to the changing needs of our business at any time, anywhere. And we are positioning ourselves for continued growth and profitability through geographic expansion, product line and channel growth, and extending our product and service offerings beyond our core appliance business.