Product Leadership

Our products are manufactured, distributed and sold throughout the world. We bring exciting innovation and quality products through A diverse brand portfolio based on consumer needs.

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Laundry solutions The new Whirlpool brand Supreme Care washing machine introduced in Europe, Middle East and Africa (EMEA) blends sleek, cutting-edge design with superior performance in energy, noise reduction and care for garments. With an intuitive user interface, Supreme Care features smart technology, the Whirlpool 6th Sense Live app, allowing consumers to operate the machine remotely, thereby saving resources and effort. Very smart indeed.

PURPOSEFUL INNOVATION
Whirlpool Corporation innovates to make people’s lives better. We focus on our consumers so our products deliver innovation that matters — great new products people want and need.

When Whirlpool brand designed its next generation of top-load laundry for North America, the team looked at unmet consumer needs. The result is an offering of ultra-quiet machines with flawless fabric care consumers can rely on and features that take out the guesswork. From protecting colors and helping to prevent damage caused by over-drying, to eliminating the need to pretreat stains or repeat dry cycles, the Cabrio laundry pair makes cleaning a snap.



QUIET INNOVATION

With a new slow-close lid and ultra noise-reduction technology, the Cabrio laundry pair is designed to keep operational noises inside the machine and out of the laundry room.


Whirlpool brand Protton World Series refrigerators help consumers in India keep produce fresh longer. The three-door format features a bottom drawer, called the Active Fresh Zone, for fruits and vegetables. The Protton refrigerator’s Air Boosters offer customized cooling zones to maintain optimum freshness.

SMART INNOVATION
Our purposeful innovation saves consumers time.

The KitchenAid Multi-Cooker makes gourmet cooking simple with 10 settings, including risotto, sear, sauté, yogurt and steam. Paired with a stir tower, it can mix, flip and stir ingredients, freeing consumers for time with friends and family.



In EMEA, Bauknecht Ultimate NoFrost refrigerator-freezer monitors conditions inside the refrigerator — temperature and moisture are maintained at ideal levels. The Zero® BioZone can be activated, protecting meat and fish at temperatures close to freezing.


Boasting the multi-functionality to prepare entire dishes, the KitchenAid Artisan Cook Processor is revolutionizing Australian and European kitchens. With 12 modes, including frying, steaming, chopping and kneading, it’s like having a sous chef in your home.



Award-Winning Innovation

The KitchenAid Artisan Cook Processor was recognized as the winner of the European “KitchenInnovation of the Year® 2015” Golden Award — Best of the Best in the categories of functionality, design and innovation.

Inspired Innovation
The most important innovations are the ones that make a difference in people’s lives through the simple elegance of usability. Innovation by Whirlpool Corporation, inspired by consumers.

In Latin America, the Brastemp brand introduced its most premium line to date — a full kitchen suite with a sleek, white glass finish. High-performing appliances meet modern and impeccable design to appeal to the discerning consumer.

Unrivaled style paired with a touch of customization truly lets consumers create the kitchen of their dreams. The refrigerator features an integrated touch panel on the door, so settings can be adjusted without opening the door. The island hood can be changed to one of eight different colors with a remote control.

CRAFT COFFEE INNOVATION
In 1919, KitchenAid introduced the iconic Stand Mixer, and from that stemmed an entire kitchen of high-performance appliances, all created with the same attention to detail, quality craftsmanship, versatile technology and timeless design.

Fast-forward to 2015 when KitchenAid combined innovation with modern artful design to make it easy for people to enjoy a better cup of coffee in the comfort of their homes.

Dedicated to celebrating the art and craftsmanship baristas have long mastered, KitchenAid studied time-honored coffee brewing methods to ensure its new line of coffee products was engineered to brew authentic craft coffee at home. Whether it’s the Pour Over Coffee Brewer, the Siphon Coffee Brewer, the Burr Grinder or the Precision Press Coffee Maker, a range of barista techniques deliver the nuanced flavors, aromas and expert consistency of high-end craft coffee for consumers to savor.

GEOGRAPHIC GROWTH & TRANSFORMATION

Whirlpool Corporation is committed to manufacturing the best branded consumer products in the world. The transformation of our geographic footprint continued in 2015, opening up new opportunities for growth globally, with the integration of Indesit in Europe and Hefei Sanyo in China following the 2014 acquisitions of both companies. Our teams welcomed a broadened worldview and mutual desire to deliver the best solutions throughout the globe, customized for each region.

In the U.S., we acquired American Dryer Corporation, a manufacturer and marketer of on-premise, industrial and specialty laundry equipment, providing Whirlpool Corporation with a widened platform to reach new countries and channels, while building on a strong foundation of industry-leading innovation, quality and service.



FABRIC CARE INNOVATION

The Hotpoint* washing machine, introduced in EMEA, removes hard-to-clean stains without compromising fabrics. It has a Direct Inject system that premixes water and detergent before washing to create an active mousse that quickly penetrates into clothing fibers.
Whirlpool ownership of the Hotpoint brand in EMEA and Asia Pacific regions is not affiliated with the Hotpoint brand sold in the Americas.