What better proof of true, meaningful innovation than more than a century of staying power?

Product Leadership

Whirlpool Corporation's innovative products have been welcomed into homes decade after decade. We focus on the needs of our consumers and regularly seek their insights and feedback. As a result, our products offer innovation that matters — great new products people want and need. This consumer-centric focus is embedded in our design centers throughout the world. We engage locally to learn what matters in different cultures and deliver on that insight. Innovation tools and innovative thinking are embedded in every part of our company. When innovation comes from everyone, we achieve great results — decade after decade.

Major appliance manufacturer in the world

We are the number one major appliance manufacturer in the world, with approximately $21 billion in annual sales, 93,000 employees and 70 manufacturing and technology research centers throughout the world.

The integrations of Indesit in Europe and the former Hefei Sanyo in China are progressing as planned. We continue to realize the planned benefits of restructuring and cost synergies, and we have made significant progress on platform transitions and brand integration in both regions. Breakthrough creativity and innovations are emerging as diverse teams join together to deliver the best solutions throughout the world while still maintaining their regional distinctions.

Due to popular demand, KitchenAid expanded its lineup of appliances available in the industry's first black stainless steel finish. The collection now includes undercounter wine cellars, beverage centers, undercounter refrigerators and ice makers. Also included in the full suite of black stainless appliances is KitchenAid brand's first dishwasher featuring a window and interior lighting. The tinted exterior window illuminates when the washing cycle is complete, removing guesswork for consumers.

KitchenAid launched a counter-depth French door refrigerator designed so consumers can store more and find it all easily. With the largest capacity in its class,(c) the refrigerator boasts a striking platinum interior with premium wood-finish accents and flexible storage, including a retractable slide-away split shelf to accommodate taller items. An under-shelf prep zone with a removable oven-safe pan is ideal for setting dough or marinating meats. The self-close FreshSeal crisper drawers are brightly lit for easy viewing and access.

(c)Among leading French door bottom mount brands.

In Europe and Africa, we unveiled the Whirlpool brand Supreme Clean dishwasher, featuring a faster washing cycle with the option to clean and dry in just one hour. The PowerClean Zone cuts through the toughest soil while delivering 30 percent extra loading space. The PowerDry cycle collects humidity from the tub to dry dishes faster. EcoFriendly 6th Sense technology offers consumers up to 40 percent savings(d) on water.

(d)Comparison between minimum and maximum consumption of resources on 6th Sense program.

The Whirlpool brand Radiant Combination Washer/Dryer was launched throughout Asia in 2016. Teams from the United States, Brazil, Germany, Italy, Slovakia, China and India worked collaboratively over a span of just 13 months to bring this new product to market. The Radiant System offers advanced features and performance with iconic design and leading aesthetics. Automatic detergent dispensing removes guesswork, while touch technology makes it easy to use.

In North America, Whirlpool brand introduced two sizes of French door refrigerators with panoramic shelves and unique features to store 20 or 30 percent more.(e) The Infinity Shelf has an adjustable pane that can slide back, stopping at any point to provide a little or a lot more room. Shelves can be raised or lowered two full inches while fully loaded thanks to the industry's first-ever flip adjusters. Gallon-sized containers can be stored in the doors and free up shelf space. Wide, flat items like brownie and lasagna pans stay tucked out of the way thanks to the Platter Pocket, and dual icemakers let consumers store twice the ice with a secondary icemaker in the freezer.(f)

(e)Among leading French door bottom mount brands.

(f)Compare to Model WRF992FIF without secondary ice maker.

The Zera Food Recycler reduces food waste by more than two-thirds of its original volume through a fully automated process. Designed for the kitchen, the Zera system recycles a week's worth of a typical family's food waste within 24 hours.(g) The result is ready-to-use fertilizer for consumers to spread on their lawns, outdoor plants or gardens.

We debuted the Zera system through Indiegogo®, a crowdfunding website which enabled us to engage directly with a worldwide community of early adopters and gauge the demand for this innovative product. This unique launch allowed us to better connect with potential consumers and evaluate their needs and wants as we develop products.

(g)Based on estimated 7.7lb/3.5 kg weekly household food waste for average U.S. family.

In Brazil, the Consul brand is present in more than 50 percent of consumers' homes. The brand unveiled its first built-in wall oven in 2016, giving multiple options for sleek, sophisticated built-in cooking. The wall oven features an Easy Control Menu to help home cooks choose the temperature, shelf and time for each dish. Cleartec technology makes the enameled interior easy to clean, and the larger capacity provides flexibility with two shelves and seven adjustment options to accommodate multiple dishes.

In India, we debuted a premium line of IntelliFresh refrigerators featuring three IntelliSensors that detect the temperature outside and conditions inside the refrigerator to constantly adjust the temperature accordingly. This feature helps keep produce fresh for seven days(h) with 35 percent better moisture retention. The Flush Side Pocket Handles enhance the refrigerator's seamless design.

(h)Results on internal lab testing done on selected models under internal test conditions. Results may vary from model to model and upon actual usage.


Connectivity allows us to personalize the in-home experience for consumers, helping them care for their families better, faster and smarter. While we pride ourselves on the ability to build innovative products, we recognize that good ideas are also generated outside our own four walls. Collaborating with innovation leaders enables us to leverage expertise and work together to address the challenges consumers face. Engaging in innovation-driven partnerships helps us deliver meaningful change and positive impact at a more rapid pace.

The Jenn-Air connected dual convection wall ovens feature wireless connectivity and an app consumers can use to control functions and performance directly from their smartphones or tablets. The app gives users control of the Jenn-Air Culinary Center, a highly interactive, image-driven system featuring chef-tested cooking programs to give cooks the ultimate control in achieving desired results. The brand's refrigerator app also allows consumers to control the temperature remotely, track the status of the water filter and receive alerts if the door has been left open.

We collaborated with Amazon® to bring the Amazon Dash Replenishment Service (DRS) to our connected appliances. DRS enables connected devices to order physical goods from Amazon when supplies are running low. The appliance monitors cycle use and estimates consumption of detergents, dryer sheets and dishwasher cleaner, then automatically notifies the user when supplies are likely to be running low. The user can place an order via Amazon simply by pressing a button on the mobile app.

The connected suite of Whirlpool brand appliances in Europe offers wi-fi connectivity to enable remote monitoring and control via the 6th SENSE LIVE app. The app enables families to select more energy-efficient appliance modes and cycles, for example, changing the cycle temperature in the washer or the dishwasher program could conserve energy and water consumption.(i)

(i)Requires wi-fi and account creation. App features and functionality are subject to change. Subject to Terms of Use available at Whirlpool brand's website in each country where 6th SENSE LIVE products are available. Data rates may apply.