What We See: A Regional Perspective

Long-Term Favorable
Growth Trends

leveraging best cost in
a recovering market

INTEGRATING BRAND AND PRODUCT
PORTFOLIO FOR GROWTH

Award-winning innovation

map

Joe LiotineEVP and President
Whirlpool North America

long-term favorable growth trends

We are proud of our strong growth and operating margins this year. Our teams executed well in a solid demand environment, and we are pleased by another year of market share gains led by the Maytag brand. We expect strong results to continue in 2018 as a result of new product launches, including the new Whirlpool brand connected kitchen suite, previously announced cost-based pricing actions and continued industry growth driven by strong housing trends and low unemployment.

João BregaEVP and President
Whirlpool Latin America

leveraging best cost in a recovering market

The operating environment in Latin America continues to be uneven, but we are encouraged by signs of demand growth. We continue to have strong share behind the Brastemp and Consul brands and we continue to invest in innovation. We are implementing previously announced cost-based price increases and fixed cost reductions, and we are well-positioned to benefit from demand growth when it returns.

Esther Berrozpe GalindoEVP and President
Whirlpool EMEA

INTEGRATING BRAND AND PRODUCT PORTFOLIO FOR GROWTH

This was a challenging year with complex integration activities and significant raw material inflation. After a difficult start to the year, we made significant progress to improve the stability of our operations and have largely completed our brand and product transitions. We are on track to finalize the Indesit integration next year, and are implementing previously announced cost-based pricing actions and launching innovative new products. We are confident we are well-positioned for growth in 2018.

Sam WuPresident
Whirlpool Asia

award-winning innovation

Our business in India delivered record performance again this year, with strong growth, market share gains and improved margins. Tax reform in India was favorable for consumer demand, and we expect to benefit from continued economic growth to deliver another record year in 2018. In contrast, the environment in China continues to be challenging but we have taken strong actions to significantly reduce costs, and have deployed previously announced cost-based price increases to offset these pressures. Overall, we expect to deliver improved performance in 2018 in the region.