Our Unique Global Position

Whirlpool Corporation is committed to delivering significant, long-term value to both our consumers and our shareholders. For consumers, we deliver value through innovative, high-quality products that solve everyday problems. For our shareholders, we seek to deliver differentiated value through our four strategic pillars:

Strong Global Footprint

We hold the number one share position in seven of our ten largest countries by revenue.(b)

Best Brand Portfolio

7 Brands each with more than $1 Billion in Sales

Whirlpool and KitchenAid global brands, with strong regional and local brands, including Maytag, Brastemp, Consul, Hotpoint,* Indesit and Bauknecht.(f)

Accelerating Our Pace of Innovation

This year, we introduced more than 100 new products throughout the world, and we are committed to further accelerating our pace of innovation. Consumers are beginning to desire connected appliances, which fit seamlessly into the larger home ecosystem. We are excited to bring new connected technologies to market, including scan-to-cook, voice control and remote service diagnostics.

Best Cost Position

As the number one major appliance manufacturer in the world, we have a scale cost benefit on everything we do, and are committed to a relentless focus on cost efficiency. Our global scale enables our local-for-local production model. We are focused on producing the right products at the right time throughout the world.