Whirlpool Corporation
Whirlpool Corporation is a global manufacturer and marketer of major home appliances, with annual sales of more than $19 billion, 73,000 employees and nearly 72 manufacturing and technology centers around the globe. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, Consul and other major brand names to consumers in more than 170 countries.
Whirlpool Corporation also is a significant supplier to Sears Holdings Corp., which owns and controls the Kenmore brand name.
Our Vision
Every Home...Everywhere with Pride Passion and Performance
Our Mission
Everyone...Passionately Creating Loyal Customers for Life
Ticker Symbol
WHR; Whirlpool Corp. is traded on the New York Stock Exchange
Number of employees (at 12/31/07)
73,682
Leadership
Over the last decade, Whirlpool Corporation has transformed itself from a regional manufacturing and trade-focused business into a global, consumer-driven enterprise. Now the world's leading manufacturer and marketer of major home appliances, the success of Whirlpool's global business is driven by its ability to truly understand and fulfill customer needs, develop highly innovative branded solutions, effectively serve trade partners and continuously improve productivity and quality. These capabilities define Whirlpool's differentiated value creation strategy and give the company the advantages it is using to effectively manage the challenges of the global marketplace today and in the years ahead.
Customer Loyalty
Creating unmatched customer loyalty for our brands is the cornerstone of our strategy. This simple idea is based on an in-depth understanding of our customers? needs, wants and expectations, so that we can consistently deliver unique, innovative solutions to meet or exceed these expectations. The success of our strategy depends on knowing the rational and emotional drivers that build customer loyalty for a brand.
As a company, we are learning and building new skills that will enable us to better earn customer loyalty. In a rapidly changing global marketplace, our customers are more knowledgeable and have more choices than ever before. We understand this and believe our efforts to build unmatched loyalty for Whirlpool Corporation brands will make them the best choice for many customers and provide Whirlpool with a unique and differentiated value creation strategy.
Innovation
Delivering a continuous stream of innovation to consumers is central to our business strategy because it ensures that we are providing a brand experience unmatched within the appliance industry. To accomplish this, our people at every level are harnessing creative thinking and turning it into market realities. Innovation is ingrained in Whirlpool?s culture, with more than 5,000 employees trained and actively involved in innovation initiatives.
Social Responsibility
At Whirlpool we strongly believe in the principles of Corporate Responsibility - of achieving success in ways that honor ethical values and respect people, communities and the natural environment. Equal to protecting the health and safety of our employees, we consider environmental stewardship among our most important business responsibilities. This belief is only reinforced as our operations extend to virtually every corner of the globe.
Awards and Recognitionclick here to view all awards
Corporate Headquarters
Administrative Center
2000 North M-63
Benton Harbor, Michigan 49022
Phone: 269.923.5000
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About Whirlpool Corp.
