
Whirlpool Corporation in Latin America

Whirlpool Corporation defines the Latin American region as including Brazil and the lower "cone" of South America. The Latin American business is based on a 40+ year partnership Whirlpool Corporation has maintained with Brasmotor S.A. Whirlpool Corporation acquired a majority position of Brasmotor in 1997. Whirlpool Corporation is integrating Brasmotor's operations in Multibras S.A. Eletrodomas, Empresa Brasileira de Compressores S.A. (Embraco), and Whirlpool Argentina into the wider Whirlpool Corporation global network.
Multibras commands the largest market share and one-third of the manufacturing capacity of the region. Embraco is the world's leading producer of hermetically sealed household compressors.
Key Statistics
Brands
Whirlpool, KitchenAid, Maytag,Brastemp, Consul, Embraco, Eslabon de Lujo
Products:
Automatic Washers, Compressors, Countertop Appliances, Dishwashers, Fabric Dryers, Freezers, Microwave Ovens, Ranges, Refrigerators, Room Air Conditioners
Manufacturing:
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Brazil Joinville, Rio Claro, Sao Paulo, Manaus,
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Italy Riva di Chieri, Torino
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Slovakia Spisska Nova Ves,
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China Beijing
Latin American Appliance Group
Av. das Nacoes Unidas N. 12.995
CEP 04578-000
Sao Paulo, SP, Brazil
Regional Headquarters:
- Brazil Sao Paulo, Joinville
Regional Offices:
- Argentina Buenos Aires
- Chile Santiago
Global Sales and Representative Offices:
- Argentina Buenos Aires
- Brazil Sao Paulo
Technology Centers:
- Brazil Joinville, Rio Claro