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Whirlpool Corporation in Latin America

Whirlpool Corporation defines the Latin American region as including Brazil and the lower "cone" of South America. The Latin American business is based on a 40+ year partnership Whirlpool Corporation has maintained with Brasmotor S.A. Whirlpool Corporation acquired a majority position of Brasmotor in 1997. Whirlpool Corporation is integrating Brasmotor's operations in Multibras S.A. Eletrodomas, Empresa Brasileira de Compressores S.A. (Embraco), and Whirlpool Argentina into the wider Whirlpool Corporation global network.

Multibras commands the largest market share and one-third of the manufacturing capacity of the region. Embraco is the world's leading producer of hermetically sealed household compressors.

Key Statistics

  • No. 1 market position in the industry
  • $2.4 billion in 2006 sales
  • Approximately 19,000 employees

Brands
Whirlpool, KitchenAid, Maytag,Brastemp, Consul, Embraco, Eslabon de Lujo

Products:
Automatic Washers, Compressors, Countertop Appliances, Dishwashers, Fabric Dryers, Freezers, Microwave Ovens, Ranges,  Refrigerators, Room Air Conditioners

Manufacturing:

  • Brazil  Joinville, Rio Claro, Sao Paulo, Manaus, 
  • Italy  Riva di Chieri, Torino
  • Slovakia  Spisska Nova Ves,
  • China  Beijing

Latin American Appliance Group

Av. das Nacoes Unidas N. 12.995
CEP 04578-000
Sao Paulo, SP, Brazil

Regional Headquarters:

  • Brazil  Sao Paulo, Joinville

Regional Offices:

  • Argentina  Buenos Aires
  • Chile  Santiago 

Global Sales and Representative Offices:

  • Argentina  Buenos Aires
  • Brazil  Sao Paulo

Technology Centers:

  • Brazil  Joinville, Rio Claro

 
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