Whirlpool Corporation

Consumers are developing an ecological mindset, that is challenging them to adapt their habits. The challenge to the Global Consumer Design Team was to design a water filtration product that brought together ecological functionality with consumer’s-demand for style, innovation, intelligence and simplicity.

PURE^TM First: a compact and fresh looking product that does not compromise on elegant expressive design. Its sophisticated surface treatment and smooth vertical edges are combined with soft contrasting between components using colors finish and graphics for an integrated and quality look.

PURE^TM Experience: Rigorous design intent ensures a high-end look, communicated through seamless technology and compact design. Its sophisticated “U” shape delivers a softened and feminine aesthetic, reflecting brand values consistent with the free-standing Whirlpool® Carisma range