Whirlpool Corporation

At Whirlpool Corporation, recognition for design is becoming increasingly important as we pursue a strategy of design excellence.  Design competitions, awards and other accolades offer an opportunity to shine, demanding only the best from the designer, translating ideas into products that customers will love. 

In the spirit of design excellence, we encourage all our designers to go after awards to attain external recognition for exceptional, innovative creative outputs.  Indeed, since 1998 Whirlpool Corporation has achieved nearly 100 design awards, accolades and milestones, in the areas of conceptual design, product design, interaction design and graphic design. Whirlpool Corporation has accumulated no less than 60 awards in the past three years and in 2009 alone it achieved a total of 25 accolades.

We see design awards as a source of inspiration not only for our designers, but for all our employees, demonstrating excellence, setting new standards and offering fresh perspectives on key consumers needs and trends.  Design awards are also landmarks in our transformation as a consumer business, tangible evidence of pride in our work, passion for our customers and outstanding performance, to build unmatched customer loyalty.