KITCHENAID CLASSIC BLENDER AND 90TH ANNIVERSARY STAND MIXER WIN RECOGNITION FROM BUSINESSWEEK AS COOL PRODUCTS FOR THE HOME
BENTON HARBOR, MICH., — May 13, 2009 – KitchenAid has been recognized twice by BusinessWeek in its “Top Products List.” BusinessWeek has classified the KitchenAid Classic Blender and the KitchenAid 90th Anniversary Stand Mixer as cool products for the home from an array of products that were on display at the International Home & Housewares Show, recently held in Chicago.
The Classic Blender was chosen for its design, color and shape and for Whirlpool Corporation’s contribution to a breast cancer charity. Suiting people who make smoothies and mixed drinks it offers special settings for each, while its colors and shapes gave them modern appeal. For every $149.99 pink model sold, Whirlpool Corporation donates $15 to breast cancer charity through KitchenAid’s program called Cook for the Cure. The 90th Anniversary Stand Mixer in Candy Apple Red was produced to celebrate the mixer's 90th year on the market. It was selected as “a slice of Americana.”
”It is an honor for KtichenAid to be recognized by BusinessWeek in its selection of Cool Products For The Home. As we celebrate our 90th anniversary, we look back with pride on our heritage and to our future, delivering stylish and enduring products that continue to delight customers,” said Wes Pringle, vice president, KitchenAid brand.
Kevin Gilboe, senior manager, KitchenAid Brand Studio, Global Consumer Design, added: “BusinessWeek’s recognition is both a high compliment to the design team and powerful proof that KitchenAid is stronger than ever at its 90th anniversary.”
About KitchenAid
Since the introduction of its legendary stand mixer in 1919 and first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete line of products designed for cooks. Celebrating its 90th anniversary in 2009, the KitchenAid brand now offers virtually every essential for the well-equipped kitchen with a collection that includes everything from countertop appliances to cookware, ranges to refrigerators, and whisks to wine cellars. To learn why chefs choose KitchenAid for their homes more than any other brand, visit www.KitchenAid.com.
