Innovation in India
Making clothes whiter for consumers
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In India, the Whirlpool® WhitemagicTM AquashowerTM delivers more than cleanliness to consumers who believe whiteness of clothing expresses purity. Whitemagic's gentle hand-scrub movement and unique "hot wash technology" get the most effectiveness out of laundry detergent and deliver the Whirlpool promise of the "whitest wash." |
Innovations such as the Whitemagic Aquashower has helped Whirlpool brand earn the trust of Indian consumers and the No. 1 clothes washer and refrigeration positions within the country.
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