About Whirlpool Corporation
About Whirlpool Corporation

Whirlpool Corporation is a leader of the $120 billion global home appliance industry. Our appliances are marketed in nearly every country around the world.

Whirlpool manufactures appliances across all major categories, including fabric care, cooking, refrigeration, dishwashers, countertop appliances, garage organization and water filtration.

Leading Brands

Whirlpool markets some of the world’s most recognized appliance brands, including Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Bauknecht, Brastemp and Consul.

The Whirlpool brand is the world's No. 1 global appliance brand.

Our Vision

Every Home… Everywhere… with Pride, Passion and Performance

Our vision reinforces that every home is our domain, every customer and customer activity our opportunity. This vision fuels the passion that we have for our customers, pushing us to provide innovative solutions to uniquely meet their needs.

Pride... in our work and each other

Passion... for creating unmatched customer loyalty for our brands

Performance... that excites and rewards global investors with superior returns

We bring this vision to life through the power of our unique global enterprise and our outstanding people... working together... everywhere.

Our Mission

Everyone, Passionately Creating Loyal Customers for Life

Our mission defines our focus and what we do differently to create value. We are a company of people captivated with creating loyal customers. From every job, across every contact, we will build unmatched customer loyalty…one customer at a time.

Our Values

Our values are constant and define the way that all Whirlpool Corporation employees are expected to behave and conduct business everywhere in the world.

Respect — We must trust one another as individuals and value the capabilities and contributions of each person.

Integrity — We must conduct all aspects of business honorably – ever mindful of the longtime Whirlpool Corporation belief that there is no right way to do a wrong thing.

Diversity and Inclusion — We must maintain the broad diversity of Whirlpool people and ideas. Diversity honors differences, while inclusion allows everyone to contribute. Together, we create value.

Teamwork — We must recognize that pride results in working together to unleash everyone’s potential, achieving exceptional results.

Spirit of Winning — We must promote a Whirlpool culture that enables individuals and teams to reach and take pride in extraordinary results and further inspire the "Spirit of Winning" in all of us.

Every Home…Everywhere…with Pride, Passion and Performance. Everyone, Passionately Creating Loyal Customers for Life.

Whirlpool Corporation helps people around the world care for their homes and families. The words above, our vision and mission, guide us in everything that we do to serve our customers.


View and downloadd the Whirlpool Corporation 2012 Annual Report