Strategy Execution

Strategy Diagram

What truly distinguishes Whirlpool Corporation is our commitment to building strong brands and a loyal consumer base. Around the globe, our customers trust Whirlpool to make their lives easier. Everything we do contributes to building unmatched levels of loyalty to our brands through lifelong relationships with our customers.

We are committed to our brand value-creation strategy—focusing on innovation, cost productivity, product quality and consumer value. We continue to improve our global operating platform to ensure we are the best-cost and best-quality appliance manufacturer worldwide. Our supply chain has been transformed to better deliver products to trade customers and consumers. And we are seeing the benefits of these actions today through a stronger network, increased efficiencies and timely deliveries.

Our focus now, and in the future, is on more than just creating great products. We’re focused on maximizing the benefits of our worldwide network of resources, which is unmatched in the industry. We’re creating better, more innovative products that improve consumers' lives—in and around the home—each and every day. And we’re committed to being an agile, global consumer products company that creates value through our brands and innovations. We know that our compelling and growing brands, fueled with innovation, attract and retain loyal customers for life.