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Connecting with Customers Worldwide
Customers around the world turn to Whirlpool Corporation through the power of our trusted brands.
Our brand organizations in every region of the world work together to leverage the company's global capabilities in manufacturing, technology, marketing and distribution to offer innovative solutions to their customers.
Understanding the unique needs of customers and translating those needs into products and services that build long-term loyalty is the fundamental approach of every Whirlpool Corporation brand in every region of the world. Whirlpool has a strong and vibrant portfolio of brands that offer solutions to the diverse needs of our customers in every home ... everywhere.
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North American Brands
United States: Whirlpool, KitchenAid, Roper, Estate, Gladiator
Canada (additional brands): Whirlpool, Inglis, KitchenAid
Mexico (additional brands): Whirlpool, Acros, Supermatic, Crolls
Principal Products Air Purifiers, Automatic Dryers, Automatic Washers, Built-in Ovens, Dehumidifiers, Dishwashers, Freezers, Hot Water Heaters, HVAC, Microwave Ovens, Ranges (gas and electric, free standing, built-in and surface units), Refrigerators (top-mount freezer, bottom-mount freezer, side-by-side), Room Air Conditioners, Trash Compactors, Washers KitchenAid® products: Blenders, Food Processors, Hand Mixers, Hot-Water Dispensers, Stand Mixers, Toasters, Coffee Makers, Juicers
Primary Markets Served
United States, Canada, and Mexico
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European Brands
Whirlpool, Bauknecht, Ignis
Laden in France; KIC in South Africa
Principal Products
Built-in Ovens, Cookers (gas and electric, freestanding, built-in and surface units), Dishwashers, Dryers, Freezers (upright and chest), Microwave Ovens, Refrigerators (built-in, combis and side-by-side), Washers (front and top loading)
Primary Markets Served
Europe, Middle East, Africa, Asia Pacific
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Latin American Brands
Brastem, Consul, Eslabon de Lujo, Embraco
Principal Products
Freezers, Gas and Electric Ranges, Microwave Ovens, Refrigerators, Room Air Conditioners, Washers, Compressors
Primary Markets Served
Brazil, Argentina, Chile and the other markets of the Southern Cone
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Asian Brands
Whirlpool-owned: Whirlpool, Bauknecht, Ignis, KitchenAid, Raybo
Affiliate-owned: Narcissus, SMC, TVS
Principal Products
Automatic and Semi-automatic Washers, Microwave Ovens, No Frost Refrigerators
Primary Markets Served
China, India, Asia Pacific
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About Whirlpool Corp.
