Vision & Strategy

Every Home... Everywhere. With Pride, Passion and Performance.

These words represent the vision that will guide Whirlpool into the future.

We create the world's best home appliances, designed to make life easier and more enjoyable for all people. Our goal is a Whirlpool product in every home, everywhere. We will achieve this by creating:

Pride... in our work and each other
Passion... for creating unmatched customer loyalty for our brands
Performance... results that excite and reward global investors with superior returns

We bring this dream to life through the power of our unique global enterprise and our outstanding people... working together... everywhere.

Our employees live by the values-based strategy that has made Whirlpool the international leader that we are today. Our values represent who we are to our customers, our investors and to each other. And the way they represent the company demonstrates how we do business: the right way.

Respect

We've built an employee culture where all beliefs, perspectives and opinions are welcomed and valued.

The high road is the only one we take, from the people we hire to the clients we serve. As we often say, "There's no right way to do the wrong thing."

We will become a leading global consumer solutions company. Our culture and values will enable individuals and teams to reach extraordinary levels of performance that will create company spirit, pride in accomplishments and outstanding results for all of our stakeholders.