Future Growth through Global Presence

After 75 years of providing U.S. customers with quality home appliances, Whirlpool turned its attention to global growth.

Whirlpool in Brazil

In the late 1980s, Whirlpool began expanding its manufacturing and marketing presence through a series of acquisitions that would eventually transform the U.S. company into the world’s largest major home appliance manufacturer serving customers everywhere.

Whirlpool continually leverages its significant global resources, brands and business processes to offer innovative solutions that are responsive to the unique lifestyles and needs of customers in every region around the world. 

Our global procurement organization leverages the volume purchasing power of our worldwide operations to eliminate costs and redundancies across regions. Cross-regional teams of product development engineers collaborate on innovation initiatives for regional and global distribution. And our information technology organization provides Internet tools that cut the complexity and costs of doing business for Whirlpool and its trade partners. We also use our global platform to transfer key innovation and processes across regions and brands.

Whirlpool’s global platform—which is supported by 80,000 employees and nearly 60 manufacturing and technology research centers around the globe—provides our operations and brands with capabilities that no other appliance manufacturer can match.