Innovative Products

In 1999, Whirlpool Corporation launched an innovation initiative to create better value for consumers and shareholders.  Our innovation process is a long-term strategic commitment we’ve made to consistently deliver the products and services that delight consumers worldwide. 

The value of our innovation pipeline today is estimated at more than $3.3 billion and is used to help create completely new product lines to solve previously unmet consumer needs, update existing products with unique, innovative features and replace existing product lines with updated innovation based on key consumer insights.

Whirlpool innovation will help reinvigorate the Maytag portfolio of brands, providing more choices for trade customers and consumers, while creating growth for shareholders.

Click here to see a copy of our Innovation Pipeline from the Whirlpool Corporation 2005 Annual Report to shareholders.

Examples of recent product innovations from Whirlpool Corporation include:

Save time on laundry

• Cabrio can fit three baskets of laundry in one load
• Duet HT offers stain-fighting benefits to avoid washing twice

Get dinner on the table faster

• Fast Fill water dispenser fills any container twice as quickly
• Velos SpeedCook oven combines the capacity and performance of an oven with the speed of a microwave

Accommodate urban living

• Duet Sport fits in smaller spaces and offers better conservation to smaller households

Save money and avoid trips to the dry cleaner

• Fabric Freshener removes wrinkles and odors with steam

Make party prep easier

• 42” French Door Built-in Refrigerator easily accommodates platters
  and pastry trays

Keep the kitchen looking new

• Stainless steel cooktops won’t show signs of heavy use with our Clear Coat finish

Ensure professional results

• Dual Fuel Convection Range with Steam-Assist gives consumers access to the same steam processes used in the world’s best commercial kitchens

Improve cleaning performance

• Clean pots, pans, and wine glasses in the same cycle with ProScrub Wash
  Device and Culinary Tool Rack

Fight clutter

• Gladiator Blueprint Estimator Tool helps customers find the products that maximize storage space for their own garage

Limited workspace

• Versatop countertops will create a space to work with areas below for storage units

Difficult to keep clean

• Floor coverings hide stains and cracks and can easily be swept or rinsed with a hose

I like to do it myself

• Gladiator GarageWorks products will soon be available ready-to-assemble, so the do-it-yourselfer can still do it himself