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On March 31, 2006, Whirlpool Corporation (NYSE: WHR) completed its acquisition of Maytag Corporation.
The combination of Whirlpool and Maytag will create substantial benefits for consumers, trade customers and shareholders, and be better able to compete in the increasingly competitive global marketplace.
Whirlpool’s business strategy is to build value for its brands by focusing on consumers, delivering innovative products, serving its trade customers, and improving productivity and quality. The company’s $3 billion innovation pipeline will help reinvigorate the Maytag portfolio of brands, providing more choices for trade customers and consumers, while creating growth for shareholders. Whirlpool will be a more efficient supplier to trade customers through its insights into consumer needs and preferences, and will apply its global best cost and best quality manufacturing discipline to Maytag operations.
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