For Our Trade Customers

Today is the start of a great new day for Whirlpool Corporation.

Together, a combined Whirlpool and Maytag emerge a more compelling company positioned to deliver the most innovative portfolio of products and services to consumers around the world.

The fact that the acquisition is complete, however, does not change anything about our daily business operations. Our top priority is to continue to stay focused on delivering the innovative products our customers expect and deserve.

Kind Regards,

Sam Abdelnour
Vice President, Sales
Whirlpool North American Region

Frequently Asked Questions

Q. Does Whirlpool own Maytag Corporation?

A. Yes. Whirlpool Corporation completed the acquisition of Maytag Corporation. As a result of the acquisition, the two companies will now operate as one under the Whirlpool name.

Q. How does Whirlpool Corporation's recent acquisition of Maytag benefit me as a Trade customer?

A. Following the transition, you can expect us to focus on increasing the pace of innovation across our new family of brands, enhancing supply chain solutions, and making it more efficient for you to do business with Whirlpool Corporation.

Q. How can I be sure that Whirlpool will continue to stay focused on the appliance business?

A. Our strategy remains focused on our core appliance businesses. The company will continue to evaluate an alternative strategy for the floor care product line and commercial business, including the possible sale, which evaluation Maytag began in early February. We will continue to operate these businesses while we evaluate alternative strategies for Hoover, Jade and Dixie-Narco, including their possible sale.

Q. Will Whirlpool eliminate or discontinue Maytag brand products?

A. Whirlpool sought to acquire Maytag due to the company’s rich heritage and brand recognition. We are truly excited about this new, compelling portfolio of brands.

Q. Can I place Whirlpool and Maytag orders together?

A. You should continue to place orders using the same systems and processes you used prior to the acquisition. For now, nothing about our daily business operations has changed.

Q. Can deliveries be combined on separate Whirlpool and Maytag orders?

A. Requests to combine deliveries cannot be accommodated at this time. You should continue to place orders using the same systems and processes you used prior to the acquisition. For now, nothing about our daily business operations has changed.