In Brazil, the Brastemp brand is the No. 1 home appliance brand in consumer awareness, consideration, preference and loyalty. A trendsetter in technology and design, the Brastemp brand leads all major home appliance innovations within Brazil.
The Brastemp brand has the positioning "
Be Authentic," which is demonstrated by products that let consumers express their sense of style and individuality while freeing them to do the things they like to do.
This positioning is strongly expressed by the brand’s leadership in the customization of appliances, which started in 2004 with the launching of the Brastemp You range. The brand was the first to release the only appliances in the world that can be customized according to the consumer’s preferences and needs.
This customization extends beyond product features to include design. The brand now offers several products with electrostatic stickers enabling consumers to change the look of their air conditioners and microwave ovens.