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Whirlpool North America Internet Privacy Statement

Whirlpool Corporation is the world's leading manufacturer and marketer of major home appliances, with annual sales of more than $19 billion, more than 80,000 employees, and more than 60 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world.

This Online Privacy Statement explains what information Whirlpool Corporation may collect through our U.S. and Canadian websites, why we collect such information, how your information is protected and the choices you have about how we use it.

We understand that visiting a company's website requires trust on your part. We value this trust, and if we use information about you, we are committed to doing so in a responsible manner. Please feel comfortable visiting our website and using its services. We suggest that you review this Online Privacy Statement periodically as it may change from time to time. This policy was last revised on 12/18/2002.

Thanks for visiting this site.

What Information Does Whirlpool Collect?
What Does "Opt-In" Mean?
What are Cookies?
Will Whirlpool Disclose My Personal Information?
How Do I Know My Information is Protected?
What about the Security of Linked Sites?
Children's Policy
Can I Update or Change My Information?
Questions, Inquiries or Further Information
Acceptance of our Privacy Practices

WHAT INFORMATION DOES WHIRLPOOL COLLECT?

Whirlpool collects two types of information: Personal information and aggregate or "combined" information. Personal information is data specifically about you that you have chosen to give us. You can generally visit our websites without providing any personal information, except through the use of cookies. When you share your personal information with us, we use it solely for the purposes disclosed. Aggregate or combined information includes data that is related to you and studied as a group but does not identify you specifically. For more information about the types of information we may collect, how we collect it and how we use it, click here.

WHAT DOES "OPT-IN" MEAN?

You have a right to choose whether to give us your personal information and, if you give it to us, how we use it. When you "opt-in" with Whirlpool Corporation, it means you have agreed to let us use your personal information for future email communications. For example, if you opt-in, we may send you e-mail messages about new products and services, newsletters, discounts, special promotions or upcoming events. For more information about your opt-in preferences, click here.

WHAT ARE COOKIES?

Cookies help us identify your computer the next time you visit so we can offer you tips and information about products we believe are most useful based on your past visits to our site. For more information, click here.

WILL WHIRLPOOL DISCLOSE MY PERSONAL INFORMATION?

Whirlpool may share your information with third party service providers so they can assist in the delivery of goods and services to you. Whirlpool will not disclose personal information gathered online without your consent, except possibly to third parties in connection with a possible sale of one of our businesses, or to governmental agencies assisting us in fraud prevention or investigation if such sharing is permitted or required by law. For more information, click here.

HOW DO I KNOW MY INFORMATION IS PROTECTED?

Whirlpool protects your personal information through technological, organizational and procedural measures. For more information, click here.

WHAT ABOUT THE SECURITY OF LINKED SITES?

Some of our websites may contain links to websites owned by other companies. Because Whirlpool has no control over the privacy practices or content of these linked sites, we recommend that you carefully review the privacy statement of each site you visit.

CHILDREN'S POLICY

Our websites are not intended for the collection of information from children under 13 years of age. For more information, click here.

CAN I UPDATE OR CHANGE MY INFORMATION?

You may ask to review, revise, correct or update any of the personal information we have about you and how we may have used it. You may also request changes in your opt-in preference, such as letting us know that you do not wish to receive further email communications from Whirlpool or if you wish to have your personal information removed from our email mailing list. We will respond to your request as quickly as we can. For more information, click here.

QUESTIONS, INQUIRIES, FURTHER INFORMATION

If you have any questions, unresolved inquiries or complaints about this Statement or Whirlpool's privacy practices, or about use of your personal information, please contact our Chief Privacy Officer. For more information, click here.

YOUR ACCEPTANCE OF OUR PRIVACY PRACTICES

By using this website or any other Whirlpool website, you agree to accept the terms of the applicable Privacy Statement. For more information, click here.


MORE INFORMATION ABOUT:

WHAT INFORMATION DOES WHIRLPOOL COLLECT?

Personal information may be collected when you respond to a questionnaire, subscribe to newsletters, register products online, enter contests, answer a survey, send us e-mail messages, claim rebates, purchase products or services, etc. This personal information may include your name, street address, e-mail address, telephone number, reasons for product purchase, and, if you placed an order, your credit card information. Your personal information will be stored on Whirlpool's database located at our corporate headquarters in Benton Harbor, Michigan, and/or at other third party facilities. Whirlpool uses your personal information for the purpose specified in the opt-in language and for other marketing purposes where permitted, such as to provide you with better customer service or more targeted promotions.

Aggregate or "combined" information includes data that is related to you but is grouped with information from other website visitors. Combined information is studied as a group (such as a count of the number of visitors and which pages were reviewed). Whirlpool analyzes combined information to improve the value of its websites. Combined information may also be provided to third parties or companies affiliated with Whirlpool for general promotional reasons.

WHAT DOES OPT-IN MEAN?

If we ask you to supply personal information, there will be a request near the input form asking you to indicate your consent to receive future email communications from us. This is a request to "opt-in." If you opt-in, it means you agree to receive future email communications from Whirlpool Corporation.

If you would like to change your opt-in preference or wish to either update your information or remove it from our mailing list, please contact us at whirlpool_privacy@whirlpool.com or by writing Chief Privacy Officer, Whirlpool Corporation, 2000 N. M-63, MD 1800, Benton Harbor, MI 49022.

WHAT ARE COOKIES?

The use of cookies is a common operating procedure for most websites. If you are not comfortable with our use of cookies, please review your browser software to learn how it may be set to notify you when you receive a cookie or to reject all cookies.

WILL WHIRLPOOL DISCLOSE MY PERSONAL INFORMATION?

We may share your personal information with companies and people who work for us to fill orders, deliver packages, analyze data, provide appliance service, etc. These companies and individuals have access to some of the personal information we have about you, but we limit the information we share to what they need to know to do their jobs.

If Whirlpool sold one of its affiliated companies, or if substantially all of Whirlpool Corporation's assets associated with a part of its business were acquired, customer information is generally one of the transferred business assets. If this should happen, Whirlpool reserves the right to transfer your personal information in connection with the sale or transfer of such business assets.

HOW DO I KNOW MY PERSONAL INFORMATION IS PROTECTED?

For example, the security of your credit card information during transmission is aided by using Secure Socket Layer (SSL) software, which encrypts - or "hides" - the information you provide. In order to take advantage of this encryption technology, you need to have an Internet browser that will support 128-bit encryption, such as Netscape or Microsoft Explorer. Although we make every reasonable effort to protect your personal information from loss, misuse or alteration, please note that there is always some risk in transmitting information over the Internet. In addition, inside Whirlpool, only authorized employees may access your personal information, and all Whirlpool employees are expected to abide by the promises made in this Privacy Statement.

CHILDREN'S POLICY

This Privacy Statement addresses Whirlpool's procedures for handling the personal information of individuals living in the U.S. or Canada whom are at least 13 years old. We do not seek to, nor do we knowingly, collect information from children. If a child has provided us with personal information, a parent or guardian of that child may contact us to have the information deleted from our records by contacting our Chief Privacy Officer at whirlpool_privacy@whirlpool.com or by writing Chief Privacy Officer, Whirlpool Corporation, 2000 N. M-63, MD 1800, Benton Harbor, MI 49022. We will do our best to delete the information as quickly as we can.

QUESTIONS, INQUIRIES, FURTHER INFORMATION

You may update, correct or delete your personal information, change your privacy preferences, or exercise your right to learn how your information may have been used by contacting our Chief Privacy Officer at whirlpool_privacy@whirlpool.com or by writing Chief Privacy Officer, Whirlpool Corporation, 2000 N. M-63, MD 1800, Benton Harbor, MI 49022. If we make photocopies of information related to your request, we reserve the right to recover related photocopy charges.

By Postal Mail:

Chief Privacy Officer
Whirlpool Corporation
2000 N. M-63
MD 1800
Benton Harbor, MI 49022

By E-mail:

whirlpool_privacy@whirlpool.com

We will respond to your inquiry or investigate your complaint as quickly as we can.

YOUR ACCEPTANCE OF OUR PRIVACY PRACTICES

This Statement applies only to information collected from or provided by visitors to this U.S. or Canadian website, and is not intended to describe data handling procedures for information collected offline or by other websites to which we link. This Statement applies solely to the collection of information through online means and which may be used for future email contact. If you link to other Whirlpool sites or to the sites of other companies from this website, please review the Privacy Statement posted at those other sites. Whirlpool is not responsible for the content or privacy practices of sites owned by other companies.

We reserve the right to change or update this Privacy Statement at any time.


 
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