WHIRLPOOL CORPORATION UNVEILS NEXT-GEN APPLIANCE ADVANCEMENTS AT 2010 INTERNATIONAL BUILDERS’ SHOW

Global Appliance Leader Showcases Latest in Efficiency, Technology and Design

Ever on the forefront of home appliances, Whirlpool Corporation is bringing truly next-gen products to the 2010 International Builders’ Show. The company, which is on the leading edge when it comes to innovation and efficiency driven by consumer insights, will showcase the latest from its family of brands including a look at smart grid technology alongside unique, interactive demonstrations.

Whirlpool Corporation's dedication to listening to its consumers and focus on meaningful innovation is evidenced by the fact that, combined with Whirlpool and KitchenAid brands, its portfolio is preferred by more than half of American consumers. According to a November online study by Harris Interactive® commissioned by the company, more than two-thirds of adults indicated they do their best to be ‘green’ to the extent it fits their lifestyle and finances. Last December, a similar Harris online survey showed that nearly three quarters actively look for the ENERGY STAR® label when making purchasing decisions. With that in mind, Whirlpool Corporation's unmatched portfolio offers more ENERGY STAR qualified appliances than any other manufacturer under the Whirlpool, KitchenAid, Maytag, Jenn-Air, Amana and Gladiator brands.

“We are proud to have a family of brands and products that reflect our commitment to listening to consumers and providing solutions to their everyday needs across all price points and styles,” said Marc Bitzer, president, Whirlpool North America. “In 2010, Whirlpool Corporation will again change the game with resource efficient, intuitive and design-forward product innovations both in the kitchen and the laundry room.”

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