Innovation

Bringing our best to the world

Whirlpool Corporation Receives 2019 Digital Edge 50 Award

We are excited to announce Whirlpool Corporation has been recognized with a 2019 Digital Edge 50 Award from IDG’s CIO, recognizing a select group of organizations that have executed digital transformation initiatives with significant, measurable business impact....

Whirlpool Launches its Premium W Collection in Morocco

Whirlpool has launched its premium W Collection in Morocco, bringing together leading edge design and most advanced innovative features including Wi-Fi connectivity and 6th SENSE Technology. The launch of the new W Collection further strengthens Whirlpool’s product...

Make every food journey inspirational with the connected kitchen from Whirlpool

We all love great food, but in busy modern lives it’s not always easy to make time for this simplest of pleasures. Eating well also takes skill, organization and time that we don’t always have – but help is at hand: thanks to Whirlpool’s 6TH SENSE Live app and the...

Whirlpool’s #SensingYourWorld campaign brings to life the benefits of intuitive innovation

Whirlpool is launching its #SensingYourWorld brand campaign in France to bring to life the intuitive nature of its premium W Collection appliances. The digitally focused campaign will let users explore Whirlpool’s new generation of appliances, which feature advanced...

Yummly® Guided Cooking is Here!

Select Whirlpool® Smart Cooking Appliances Now Work with Yummly! Whirlpool smart cooking appliances just got a lot smarter! Through a series of over the air updates to both product software and the Whirlpool and Yummly brand apps, select Whirlpool smart ovens and...

JennAir Breaks from Constraints of Conventional Luxury, Delivering New Experiences for Modern Luxe Consumers

With Two New Design Expressions, Enhanced Digital Platform and Expanded Service Footprint, JennAir Continues its Progressive Ascent to Redefine the Category JennAir is at it again. The kitchen appliance brand that broke away from the pack earlier this year continues...

The FreshCare+ washer dryer from Whirlpool keeps garments fresh for up to 6 hours

Some things in life are too important to be compromised: with Whirlpool’s new FreshCare+ washer dryer you can enjoy all the elegance of your modern home without compromising on style or performance. At the same time, there’s no need to plan your day around the...

Inventors, Inventions, Innovation: Whirlpool Corporation Honors Its Patent Awardees

Imagine a dinner where the people seated at your table invented an appliance that uses radio frequency to dry clothes, a dishwasher that adjusts its effort based on how dirty the dishes are, and a food processor with a fully-adjustable cutter. Those inventors and more...

INNOVATION FIRSTS

Browse through our innovation “firsts” and learn about our purposeful innovation

FIRST ELECTRIC WRINGER CLOTHES WASHER

LOUIS AND EMORY UPTON


With the help of their business partner Lowell Bassford, Louis Upton and his uncle Emory started the Upton Machine Company in Benton Harbor, MI. They pioneered electric motor-driven wringer washing machines in 1911, which laid the successful foundation of the Whirlpool Corporation.

FIRST ICON KITCHENAID® STAND MIXER

KITCHENAID BRAND


The idea started when Herbert Johnson set out to streamline the way bakers mixed dough. The stand mixers found their way on to all U.S. Navy ships before eventually being found everywhere from homes to professional kitchens. The technology and shape has transformed the way baking gets done since 1919.

FIRST BOTTOM-FREEZER REFRIGERATOR

AMANA BRAND


Amana brand wanted to modernize the way the world stored food. Their teams recognized many customers didn’t access frozen food as often as fresh food. Hence, the bottom-freezer was born in 1947, paving the way for a French door configuration.

FIRST SIDE-BY-SIDE REFRIGERATOR

AMANA BRAND


To appease households outgrowing the top-freezer model, Amana brand introduced the first side-by-side refrigerator in 1949. This revolutionary design made it possible for consumers to keep both fresh and frozen food at eye level. The innovation caught on rapidly and can still be found in homes all over the world.

FIRST SPACE KITCHEN DEVELOPED FOR THE U.S. GOVERNMENT

WHIRLPOOL CORPORATION


With a contract from the U.S. government in 1960, Whirlpool Corporation engineers took on zero gravity living. The kitchen included a miniature thermoelectric refrigerator, freezer, three-cavity oven, self-heated water system, storage space for food and disposal units. It was used in all of NASA’s GeminiApollo and Skylab missions.

FIRST SELF-VENTILATED COOKTOP

JENN-AIR BRAND


Kitchen cooktops always had to sit under a hood until Jenn-Air brand modernized the way cooktops were installed in 1961. By creating self-ventilation, the cooktop could be fitted anywhere and in any size space. This innovation liberated home chefs everywhere to design kitchens around their needs instead of the cooktop.

FIRST COUNTERTOP MICROWAVE OVEN

AMANA BRAND


Amana brand introduces the first countertop, domestic 150-volt microwave oven, which costs just under $500 and is smaller, safer and more reliable than previous models. The market expands, cooking becomes easier and the Amana Radarange becomes the dominant player in the home microwave oven business.

FIRST 24-HOUR TOLL-FREE CUSTOMER SERVICE SUPPORT PROGRAM IN THE U.S.

WHIRLPOOL CORPORATION


Our customers have always been at the center of what we do. In 1967, sales rose to a level that required us to design a customer service program to match. This decision set a trend within the industry and a benchmark for large corporations worldwide.

FIRST ENERGY/WATER-EFFICIENT TOP LOAD WASHER

WHIRLPOOL BRAND


Whirlpool brand has never shied away from consumer needs—even when it meant redesigning an entire product. In 1998, to get ahead of a market trending toward sustainability, Whirlpool brand designed the first washer to exceed expectations in performance and resource savings.

FIRST LARGE CAPACITY FRONT-LOAD WASHER IN THE U.S.

WHIRLPOOL BRAND


Consumers get better at multi-tasking every year. Whirlpool brand recognized customers’ needs to accomplish more in less time and innovated a solution in 1999. The large capacity washer design has permanently changed the industry and buyer expectations.

FIRST TOP LOAD LAUNDRY PAIR WITH A STEAM CYCLE

MAYTAG BRAND


Consumer trends revealed that not all laundry items needed a full wash cycle. In 2008, Maytag brand seized the opportunity to innovate a new way to enhance the laundry room experience by refreshing clothes with steam. This technology also relaxes wrinkles and reduces odors, and has become an industry staple.

FIRST INDUCTION DOUBLE OVEN FREESTANDING RANGE

WHIRLPOOL BRAND


With a market trending toward finishing meals more quickly, Whirlpool brand delivered yet another industry first in 2013. Two ovens cooking at two temperatures and an induction cooktop ensure meals get done more efficiently than ever before.

INNOVATION STORIES

LAUNDRY INNOVATION

MAKE YOUR PITCH TO US!

submit-your-ideaHere at Whirlpool Corporation, we value innovation. We want you to connect with us when you have ideas to improve our products or to explore new business ventures. This site is the only way to connect with Whirlpool Corporation about your idea and your innovation. We only accept patented ideas in order to protect your intellectual property. Once your idea is submitted, we will get it in front of the right people at Whirlpool Corporation to determine its viability in meeting our consumer needs.

Click here to submit your idea!