Innovation
Bringing our best to the worldYOU INSPIRE OUR PRODUCT INNOVATIONS
Learn more about our newest products from around the world
Product of the North America Region
Maytag® Top Load Agitator Washer
LARGEST CAPACITY AGITATOR WASHER
Wash more in less time with the largest capacity agitator washer available at 4.7 cu. ft.
THE BEST AT CLEANING
The PowerWash® cycle drives the Best Cleaning in its class, featuring extra cleaning action and heated water to attack everyday tough stains
EXTRA CLEANING POWER
Deep fill option provides extra water works with the PowerWash® agitator to break up and rinse away crusted-on messes
Product of the Europe, Middle East and Africa (EMEA) Region
Whirlpool® Smartcook Cooktop
A REVOLUTIONARY COOKING EXPERIENCE
The most advanced 6th Sense technology applying SmartSense programmes and temperature sensors for precise cooking of ingredients
FLEXIBLE COOKING SURFACE
Cook anywhere on the completely flexible FlexiCook surface
EVERLASTING SHINE AND SCRATCH RESISTANCE
Advanced nanotechnology glass treatment covers the entire surface making cleaning easy
Product of the Latin America Region
Brastemp® Retro Refrigerator
VINTAGE MEETS CONTEMPORARY
Classic 1950s Brastemp look and feel with modern, energy efficient technology
SPACE MATTERS
The Mini Brastemp Retro offers modular compartments and flexible configurations to personalize the interior
BEYOND THE KITCHEN
Compact and stylish, the Retro offers cooling solutions in the home or office
Product of the Asia Region
Whirlpool® Front-Load Laundry
CONSUMER-INSPIRED INNOVATION
6th Sense SoftMove technology addresses the three primary aspects of care – color, shape and material – for long-lasting beauty of garments
ADVANCED TECHNOLOGY
New advanced Sense Inverter Motor with A+++ energy rating provides a long, efficient running life
CLASS-LEADING DESIGN
Awarded the iF Design Award
INNOVATION STORIES
Our Innovation
Casey Tubman on Innovation
Greenville Color Innovation
Manufacturing Matters
LAUNDRY INNOVATION
INVESTED IN AMERICA
FOCUSED ON WHAT MATTERS – MORE INSPIRED INNOVATIONS
PRODUCTS OF THE NORTH AMERICA REGION
New KitchenAid Pro Line Blender
INDUSTRY-LEADING POWER
Quickly and easily blends everything from fruit and vegetable smoothies to silky, smooth soups, juices, nut butters, dressings and more with 3.5 peak HP motor.
UNIQUE THERMAL CONTROL JAR
Our exclusive Thermal Control Jar allows you to blend and heat soup in only five minutes, while the outer jar remains cool.
ADAPTI-BLEND™ RECIPE PROGRAMS
Choose one of the three preset programs—smoothies, juices, and soups—and press start. The blender does the rest, stopping automatically when the cycle is complete.
Whirlpool brand: find it all with the easiest refrigerator to organize
AWARD WINNING INNOVATION
Recognized with a Consumer Electronics Show Innovation Award for outstanding design and engineering in consumer products
PANTRY-INSPIRED LAYOUT
Expansive layout features panoramic shelves and unique features to store more
STORERIGHT™ SYSTEM DUAL COOLING
Allows fresh and frozen foods to be maintained at perfect temperatures using sensor technology
PRODUCTS OF THE EUROPE, MIDDLE EAST & AFRICA (EMEA) REGION
Whirlpool Supreme Clean Dishwasher
SPEEDING UP THE CLEANING CYCLE
Cleans and dries in just 1 hour. The PowerDry cycle collects humidity from the tub to dry dishes faster.
POWERFUL CLEANING PERFORMANCE
Cuts through the toughest soil while delivering 30% extra loading space with the PowerClean™ Zone.
PREMIUM EXPERIENCE INSIDE AND OUT
Stainless steel details and red accents provide a luxurious look and intuitive design.
Hotpoint brand: authentic design with a sophisticated look
AWARD WINNING DESIGN
The Red Dot jury honored the built-in oven for the contemporary aesthetic of clear linear design
GLASS AND STEEL IN ELEGANT HARMONY
High quality materials and elegant coordinating aesthetics through all appliances of the built-in suite
TECHNOLOGY FOR BEST RESULTS
Technology driven by consumer needs is integrated allowing for consumer creativity and for consistently brilliant results
PRODUCTS OF THE LATIN AMERICA REGION
Consul Built-In Wall Oven
LARGER CAPACITY PROVIDES FLEXIBILITY
Two shelves and seven adjustment options allow cooking multiple items at the same time to improve meal planning.
WORRY-FREE TIMED SHUTDOWN
The oven timer supports automatic shutdown, providing peace of mind while managing life’s other priorities.
EASY CLEAN
Smooth surfaces and Cleartec technology makes the oven easy to clean with just the pass of a cloth.
Brastemp brand: recognized for six decades of delivering inspirational performance and superior design
Height Adjustable Shelves
Simplified organization even when fully loaded
Folding Shelf
For flexibility with different item sizes
Organizers and Containers
Protect foods with multiple storage combinations
PRODUCTS OF THE ASIA REGION
New Whirlpool Top Load Washer
CLEANING INNOVATION KEEPS WHITES BRIGHT
Deep cleans white clothes in tough water conditions with 3D Spring Loaded Scrub Pads, keeping them light and bright wash after wash.
BEST RESULTS IN THE TOUGHEST WATER CONDITIONS
DynaMix wash technology gives outstanding wash results even with hard water and eliminates detergent residue even in low water pressure.
PREMIUM DESIGN AT AN ENTRY LEVEL PRICE
Built for the India mass market with features typically found in premium segments: modern glass and chrome aesthetics and a rear control panel.
Whirlpool brand: appealing modern design combined with leading innovation
ADVANCED PERFORMANCE
Professional stain removal performance with low vibration and low noise for a peaceful environment
WESTERN STYLE DESIGN
Industry-leading door diameter for easy loading and unloading of large items
REMOVES COMPLEXITY
Auto detergent dispensing removes guesswork while touch technology makes it easy to use
MAKE YOUR PITCH TO US!
Here at Whirlpool Corporation, we value innovation. We want you to connect with us when you have ideas to improve our products or to explore new business ventures. This site is the only way to connect with Whirlpool Corporation about your idea and your innovation. We only accept patented ideas in order to protect your intellectual property. Once your idea is submitted, we will get it in front of the right people at Whirlpool Corporation to determine its viability in meeting our consumer needs.
INNOVATION FIRSTS
Browse through our innovation “firsts” and learn about our purposeful innovation
FIRST ELECTRIC WRINGER CLOTHES WASHER
LOUIS AND EMORY UPTON
With the help of their business partner Lowell Bassford, Louis Upton and his uncle Emory started the Upton Machine Company in Benton Harbor, MI. They pioneered electric motor-driven wringer washing machines in 1911, which laid the successful foundation of the Whirlpool Corporation.
FIRST ICON KITCHENAID® STAND MIXER
KITCHENAID BRAND
The idea started when Herbert Johnson set out to streamline the way bakers mixed dough. The stand mixers found their way on to all U.S. Navy ships before eventually being found everywhere from homes to professional kitchens. The technology and shape has transformed the way baking gets done since 1919.
FIRST BOTTOM-FREEZER REFRIGERATOR
AMANA BRAND
Amana brand wanted to modernize the way the world stored food. Their teams recognized many customers didn’t access frozen food as often as fresh food. Hence, the bottom-freezer was born in 1947, paving the way for a French door configuration.
FIRST SIDE-BY-SIDE REFRIGERATOR
AMANA BRAND
To appease households outgrowing the top-freezer model, Amana brand introduced the first side-by-side refrigerator in 1949. This revolutionary design made it possible for consumers to keep both fresh and frozen food at eye level. The innovation caught on rapidly and can still be found in homes all over the world.
FIRST SPACE KITCHEN DEVELOPED FOR THE U.S. GOVERNMENT
WHIRLPOOL CORPORATION
With a contract from the U.S. government in 1960, Whirlpool Corporation engineers took on zero gravity living. The kitchen included a miniature thermoelectric refrigerator, freezer, three-cavity oven, self-heated water system, storage space for food and disposal units. It was used in all of NASA’s Gemini, Apollo and Skylab missions.
FIRST SELF-VENTILATED COOKTOP
JENN-AIR BRAND
Kitchen cooktops always had to sit under a hood until Jenn-Air brand modernized the way cooktops were installed in 1961. By creating self-ventilation, the cooktop could be fitted anywhere and in any size space. This innovation liberated home chefs everywhere to design kitchens around their needs instead of the cooktop.
FIRST COUNTERTOP MICROWAVE OVEN
AMANA BRAND
Amana brand introduces the first countertop, domestic 150-volt microwave oven, which costs just under $500 and is smaller, safer and more reliable than previous models. The market expands, cooking becomes easier and the Amana Radarange becomes the dominant player in the home microwave oven business.
FIRST 24-HOUR TOLL-FREE CUSTOMER SERVICE SUPPORT PROGRAM IN THE U.S.
WHIRLPOOL CORPORATION
Our customers have always been at the center of what we do. In 1967, sales rose to a level that required us to design a customer service program to match. This decision set a trend within the industry and a benchmark for large corporations worldwide.
FIRST ENERGY/WATER-EFFICIENT TOP LOAD WASHER
WHIRLPOOL BRAND
Whirlpool brand has never shied away from consumer needs—even when it meant redesigning an entire product. In 1998, to get ahead of a market trending toward sustainability, Whirlpool brand designed the first washer to exceed expectations in performance and resource savings.
FIRST LARGE CAPACITY FRONT-LOAD WASHER IN THE U.S.
WHIRLPOOL BRAND
Consumers get better at multi-tasking every year. Whirlpool brand recognized customers’ needs to accomplish more in less time and innovated a solution in 1999. The large capacity washer design has permanently changed the industry and buyer expectations.
FIRST TOP LOAD LAUNDRY PAIR WITH A STEAM CYCLE
MAYTAG BRAND
Consumer trends revealed that not all laundry items needed a full wash cycle. In 2008, Maytag brand seized the opportunity to innovate a new way to enhance the laundry room experience by refreshing clothes with steam. This technology also relaxes wrinkles and reduces odors, and has become an industry staple.
FIRST INDUCTION DOUBLE OVEN FREESTANDING RANGE
WHIRLPOOL BRAND
With a market trending toward finishing meals more quickly, Whirlpool brand delivered yet another industry first in 2013. Two ovens cooking at two temperatures and an induction cooktop ensure meals get done more efficiently than ever before.