Innovation

Bringing our best to the world

 

YOU INSPIRE OUR PRODUCT INNOVATIONS

Learn more about our newest products from around the world

Product of the North America Region

PERFECT CYCLE FOR THE PERFECT CLEAN

Industry’s first Intuitive Touch Front Controls allow for unique cycles to care for clothing

FILL AND FORGET

Skip adding detergent to every load with the Load & Go™ bulk dispenser

INDUSTRY’S LARGEST CAPACITY AVAILABLE

Wash a week’s worth of your family’s clothes at once** with the industry’s largest capacity available at 6.2 cu. ft.

Product of the Europe, Middle East and Africa (EMEA) Region

IMPROVED EXPERIENCE

Assisting consumers with cycle selection, energy utilization and inventory management

FREEDOM & FLEXIBILITY

Providing remote control access, reminders, and tips on how to improve performance

PEACE OF MIND

Delivering automated performance and maintenance information

Product of the Latin America Region

EASY TO USE

Cook with confidence on high quality cast-iron burners that are modern, durable and easy to clean

EASY TO CLEAN

Wipe cooktop and oven messes away easier than ever before

EASY TO COOK

Deliver precise results using accurate touch timing controls

Product of the Asia Region

TOUCH CONTROL

More convenient one-touch start control

DETERGENT DISPENSER

Automatic detergent dispensing can be used for one month before refilling

FABRIC PROTECTION

Innovative technology to help reduce wear on delicate fabric

FOCUSED ON WHAT MATTERS – MORE INSPIRED INNOVATIONS

Highlights from Whirlpool brand at the 2016 Consumer Electronics Show

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Whirlpool brand wins nine CES Innovation Awards

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Whirlpool Corporation, IBM Collaborate on Cognitive Solutions for Connected Appliances

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Whirlpool Brand Brings Smart with Heart to CES

For more information, visit the Whirlpool brand CES page.


Product of the North America Region

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Product of the Europe, Middle East and Africa (EMEA) Region

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Whirlpool  brand:  Bringing together form and beauty in refrigeration

Award Winning Innovation

Recognized for cutting edge ingenuity driving the industry

Nine Distinct Storage Zones

Keeping foods organized, visible and ready to eat

Divide and Conquer

Customized settings to store a variety of items

Whirlpool  brand:  Elegant design and flawless performance

Award Winning Design

Winner of the prestigious European iF 2015 design award

Precision Cleaning

Powerful water jets deliver detergent deeply into fibers

Eco-Friendly Drying

Delivering outstanding energy efficiency and providing tips for optimal use

Product of the Latin America Region

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Product of the Asia Region

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Consul brand: Intuitive and flexible design delivering maximum storage potential

Height Adjustable Shelves

Simplified organization even when fully loaded

Folding Shelf

For flexibility with different item sizes

Organizers and Containers

Protect foods with multiple storage combinations

Whirlpool brand:  Delivering exceptional food preservation with an award winning design

2015 Good Design Winner

Excellence in form, function, quality, safety, sustainability and innovation

Preserving Freshness

Retaining ideal moisture levels and natural freshness

Precise Cooling

Delivering the most efficient cooling of each compartment


Product of the North America Region

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Product of the Europe, Middle East and Africa (EMEA) Region

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KitchenAid Black Stainless Appliances: A New Era in Kitchen Design has Arrived

New Visual Brand Language

First-ever black stainless steel finish in the appliance industry

Professional-style appliances without the commercial stainless steel look

Exclusive Performance Features

Burners: Even-Heat™  technology to ensure consistent cooking

Dishwashers: Nine-in-one dynamic wash arm for better coverage and superior cleaning

Whirlpool Supreme  NoFrost Refrigerator: Better Food Protection in the Fridge and the Freezer

Fresh Control

Protects food from spoiling

Freeze Control

Reduces freezer burns by up to 50%

Activ0

Store fresh meat and fish in perfect conditions

Product of the Latin America Region

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Product of the Asia Region

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Whirlpool Top-Load Washer:  Smart Load System for Deep Cleaning and Better Water Consumption

Water Fill System

3D Waterfall helps to remove residual soap and hard stains with superior washing results

Best Capacity

Basket  with special drum design for big loads – Perfect  for 1 Queen size duvet

Load System

Smart load level system that helps to reduce consumption of water and detergent

Diqua Front-Load Washer: WiFi Enabled Washing with Extraordinarily Quiet Performance

Connected appliance

WiFi enabled with 5 inch touch screen for easy control of the washing process

Vibration control

Direct drive motor and 3-D vibration control for extraordinarily quiet washing

Automatic dosing

Precise delivery of the liquid detergent for superior results

INNOVATION STORIES

Our Innovation

Dave Szczupak on Innovation

Casey Tubman on Innovation

Greenville Color Innovation

National Manufacturing Day

LAUNDRY INNOVATION

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INVESTED IN AMERICA

Learn more about our Investments in America

WHIRLPOOL BRAND EARNS NINE INNOVATION AWARDS AT CES 2016

INNOVATION NEWS

The Whirlpool Smart Kitchen Suite Gives Consumers The Ability To Control Their Kitchen Appliances With A Smartphone

Jan 6, 2016

(“Whirlpool Brand Unveils New Connected Kitchen,” AFP)

The Whirlpool Kitchen At CES 2016 “Includes A Truckload Of Smart Appliance Hardware

Jan 5, 2016

(Peter Galvin, “The Age Of IoT Is Here: For Consumers At Least,” TechExec)

Whirlpool Corporation Showcased A “Smart Oven” With Nest Integration That Can Be Controlled By A Smartphone At CES

Jan 4, 2016

(Anick Jesdanun, “The Latest On Gadgets: This Year’s CES Smaller — Yet Bigger,” AP)

The “Kitchen Of The Future” Showcased By Whirlpool Corporation At CES “Includes Fridges That Help You Stay Trim And A Washing Machine That Knows What Time You’ll Be Home”

Jan 4, 2016

(Ellie Zolfagharifard, “The Fridge That Checks Your Diet Plan And The Washing Machine That Knows When You’re Home: Whirlpool Reveals The Kitchen Of The Future,” Daily Mail)

Gizmodo’s Andrew Liszewski: “What Makes These New Appliances Interesting Is That Whirlpool Has Upgraded Its Mobile App With Amazon Dash Replenishment Integration”

Jan 4, 2016

(Andrew Liszewski, “Whirlpool’s New Washer and Dryer Automatically Restock Detergents Using Amazon Dash,” Gizmodo)

The New Lineup From Whirlpool Corporation Takes “The Amazon Dash Experience A Step Further”

Jan 4, 2016

(Ryan Whitwam, “Amazon Dash Built Into Whirlpool Home Appliances,” Geek)

Whirlpool’s Smart Appliances From CES Feature Cutting Edge Cognitive Analytics From IBM

Dec 7, 2015

(Robert McMillan & Don Clark, “IBM’s Rometty Bets On Consumer Product Partnerships,” Wall Street Journal)

KitchenAid Bringing PANTONE® Color of the Year 2016 to Kitchen Countertops

Dec 3, 2015

(KitchenAid, “KitchenAid Bringing Pantone Color Of The Year 2016 To Kitchen Countertops,” Wall Street Select)

KitchenAid Professional 6500 Design Series Deemed “Best Of All” After Consumer Reports Stand Mixer Tests

Dec 2, 2015

(Kimberly Janeway, “Top-Rated Gifts For Your Favorite Cook,” Consumer Reports)

Whirlpool Corporation 8 Kg 6th Sense Supreme Care Washing Machine Is “Superb”

Dec 2, 2015

(Emily Leary, “Testing The Whirlpool 8 Kg 6th Sense Supreme Care Washing Machine,” A Mummy Too)

MAKE YOUR PITCH TO US!

submit-your-ideaHere at Whirlpool Corporation, we value innovation. We want you to connect with us when you have ideas to improve our products or to explore new business ventures. This site is the only way to connect with Whirlpool Corporation about your idea and your innovation. We only accept patented ideas in order to protect your intellectual property. Once your idea is submitted, we will get it in front of the right people at Whirlpool Corporation to determine its viability in meeting our consumer needs.

Click here to submit your idea!

OUR INDUSTRY FIRSTS COME FROM PUTTING PEOPLE FIRST

Innovation

We never let our passion for helping create today’s special moments distract us from empowering even more purposeful innovations. We understand that innovation takes its first step backward when it stops moving forward. That’s why we’ll never stop pursuing new products that resonate with the people who use them. We work tirelessly to create exceptional design and purposeful technology that blends into the home rather than stands out in a house. Some companies want you to concentrate on them. We’d rather you concentrate on what matters most.

For more than a century, we’ve been innovating and implementing designs that free up more time for what’s important. From the first washing machine to the first stand mixer to the first laundry pair with steam cycles, innovation is second nature to us and essential to our passion. We’re extremely proud of our history of innovation, but we believe our greatest accomplishments are yet to come.


MOMENTS OF INNOVATION

Browse through our innovation “firsts” and learn about our purposeful innovation

 


FIRST ELECTRIC WRINGER CLOTHES WASHER

LOUIS AND EMORY UPTON


With the help of their business partner Lowell Bassford, Louis Upton and his uncle Emory started the Upton Machine Company in Benton Harbor, MI. They pioneered electric motor-driven wringer washing machines in 1911, which laid the successful foundation of the Whirlpool Corporation.


FIRST ICON KITCHENAID® STAND MIXER

KITCHENAID BRAND


The idea started when Herbert Johnson set out to streamline the way bakers mixed dough. The stand mixers found their way on to all U.S. Navy ships before eventually being found everywhere from homes to professional kitchens. The technology and shape has transformed the way baking gets done since 1919.

 


FIRST BOTTOM-FREEZER REFRIGERATOR

AMANA BRAND


Amana brand wanted to modernize the way the world stored food. Their teams recognized many customers didn’t access frozen food as often as fresh food. Hence, the bottom-freezer was born in 1947, paving the way for a French door configuration.

 


FIRST SIDE-BY-SIDE REFRIGERATOR

AMANA BRAND


To appease households outgrowing the top-freezer model, Amana brand introduced the first side-by-side refrigerator in 1949. This revolutionary design made it possible for consumers to keep both fresh and frozen food at eye level. The innovation caught on rapidly and can still be found in homes all over the world.


FIRST SPACE KITCHEN DEVELOPED FOR THE U.S. GOVERNMENT

WHIRLPOOL CORPORATION


With a contract from the U.S. government in 1960, Whirlpool Corporation engineers took on zero gravity living. The kitchen included a miniature thermoelectric refrigerator, freezer, three-cavity oven, self-heated water system, storage space for food and disposal units. It was used in all of NASA’s GeminiApollo and Skylab missions.


FIRST SELF-VENTILATED COOKTOP

JENN-AIR BRAND


Kitchen cooktops always had to sit under a hood until Jenn-Air brand modernized the way cooktops were installed in 1961. By creating self-ventilation, the cooktop could be fitted anywhere and in any size space. This innovation liberated home chefs everywhere to design kitchens around their needs instead of the cooktop.


FIRST COUNTERTOP MICROWAVE OVEN

AMANA BRAND


Amana brand introduces the first countertop, domestic 150-volt microwave oven, which costs just under $500 and is smaller, safer and more reliable than previous models. The market expands, cooking becomes easier and the Amana Radarange becomes the dominant player in the home microwave oven business.


FIRST 24-HOUR TOLL-FREE CUSTOMER SERVICE SUPPORT PROGRAM IN THE U.S.

WHIRLPOOL CORPORATION


Our customers have always been at the center of what we do. In 1967, sales rose to a level that required us to design a customer service program to match. This decision set a trend within the industry and a benchmark for large corporations worldwide.


FIRST ENERGY/WATER-EFFICIENT TOP LOAD WASHER

WHIRLPOOL BRAND


Whirlpool brand has never shied away from consumer needs—even when it meant redesigning an entire product. In 1998, to get ahead of a market trending toward sustainability, Whirlpool brand designed the first washer to exceed expectations in performance and resource savings.


FIRST LARGE CAPACITY FRONT-LOAD WASHER IN THE U.S.

WHIRLPOOL BRAND


Consumers get better at multi-tasking every year. Whirlpool brand recognized customers’ needs to accomplish more in less time and innovated a solution in 1999. The large capacity washer design has permanently changed the industry and buyer expectations.


FIRST TOP LOAD LAUNDRY PAIR WITH A STEAM CYCLE

MAYTAG BRAND


Consumer trends revealed that not all laundry items needed a full wash cycle. In 2008, Maytag brand seized the opportunity to innovate a new way to enhance the laundry room experience by refreshing clothes with steam. This technology also relaxes wrinkles and reduces odors, and has become an industry staple.


FIRST INDUCTION DOUBLE OVEN FREESTANDING RANGE

WHIRLPOOL BRAND


With a market trending toward finishing meals more quickly, Whirlpool brand delivered yet another industry first in 2013. Two ovens cooking at two temperatures and an induction cooktop ensure meals get done more efficiently than ever before.