Celebrating its Influence on Color in the Kitchen, Brand Reveals First Annual Color of the Year

KitchenAid announced today its plan to reveal a “Color of the Year” each year across a select line of countertop appliances. Long known as the kitchen color pioneer, KitchenAid will debut Bird of Paradise, the 2018 Color of the Year, at the International Home and Housewares Show in Chicago, March 10-13. The energy-charged vibrant coral color with a high-gloss finish and powerful glow is guaranteed to bring any kitchen to life and extends the brand’s legacy as an authority on color.

KitchenAid tapped into the year’s hottest design trends and paired that with the spirit of the passionate maker—those who find escape in their kitchen on the quest for culinary adventure, whether a sensory tour of the past or new tastes and textures of tomorrow. Bird of Paradise embodies the lush, tropical paradise, an escape from the everyday, and boasts a spirit of exploration inviting the passionate maker to take on any culinary adventure.

“Color has long been a part of the KitchenAid heritage. As we look forward, we want to continue cultivating inspiration in the kitchen through our design,” said Nikki Lockett, U.S. Marketing Leader for KitchenAid® Small Appliances.

“Bird of Paradise is an exotic getaway in a color. The vibrant coral hue is uplifting and fresh with just a touch of nostalgia,” said Jessica McConnell, Senior Manager, Color, Finish & Material Studio, Global Consumer Design. “It looks great on its own, but, also pairs beautifully with the deep, lush greens we are seeing everywhere in interior design right now.”

This year’s color will come to bloom in the following KitchenAid countertop appliances:

• Artisan Series 5 Quart Tilt-Head Stand Mixer (available in April)
KSM150PSPH – MSRP $459.99

• Artisan Mini 3.5 Quart Tilt-Head Stand Mixer (available in April)
KSM3311XPH – MSRP $399.99

• 5-Speed Diamond Blender (available in April)
KSB1575PH – MSRP $159.99

• 3.5 Cup Mini Food Processor (available in July)
KFC3516PH – MSRP $49.99

• 2-Speed Hand Blender (available in July)
KHB1231PH – MSRP $59.99

• 5-Speed Ultra Power Hand Mixer (available in July)
KHM512PH – MSRP $59.99

MSRP is manufacturer’s suggested retail price. Dealer alone determines actual retail and advertised prices.

KitchenAid is the number one mixer brand in the world.*

*Source: Euromonitor International Limited; Consumer Appliances 2018 edition, retail volume sales, 2012 – 2017 Mixer Category data (includes stand mixers & hand mixers).

Discover the full lineup of new KitchenAid products coming out in 2018 at

To download the full suite of new KitchenAid product images, visit

To learn more about KitchenAid appliances, visit http://www.kitchenaid.com/.

About KitchenAid
Since the introduction of its iconic stand mixer in 1919 and first dishwasher in 1949, KitchenAid has built a complete line of products designed for those with a passion to make. Today, the KitchenAid® brand offers virtually every essential for the well-equipped kitchen with a collection that includes everything from countertop appliances to cookware, ranges to refrigerators, and whisks to wine cellars. To learn more, visit KitchenAid.com or join us at Facebook.com/KitchenAid and Twitter.com/KitchenAidUSA.