Our Company

More than 100 years of delivering value one moment at a time

Who We Are

We are the number one major appliance manufacturer in the world, with approximately $20 billion in annual sales, 100,000 employees and 70 manufacturing and technology research centers throughout the world in 2014. The company markets Whirlpool, KitchenAid, ConsulMaytagBrastemp, Amana, Bauknecht, Jenn-Air, Indesit and other major brand names in more than 170 countries. Additional information about the company can be found on Twitter at @WhirlpoolCorp.


2014 Annual Report

Where Moments Matter™

For generations, we have done the right thing, helping people make the most of time so they can focus on what really matters – their families and their lives. In everything we do, for generations to come, we will sustain our commitment to make each experience an extraordinary one.

The Bottom Line Isn’t Our Only Priority

We have a legacy of fulfilling our financial commitments. Delivering on our financial obligations affords us the opportunity to be more than just a good investment. We are passionate people who create products and solutions that improve the lives of other people by delivering the canvas that collects a home’s most cherished memories. We exist to create purposeful innovation that helps keep homes running smoothly so personal and family lives can flourish. Focusing on consumer needs, not only industry trends, fuels our growth and keeps us relevant in homes around the world. We are focused on building a company capable of delivering superior shareholder value and helping people make the most of moments that matter.

Innovation At The Pace Of Life

We create purposeful technology that helps free up your schedule for what really matters. We feel that our products should positively impact your life right now, otherwise it’s just technology for the sake of technology. Our brands and products help you appreciate today with an eye towards tomorrow.

Top 25 Most Reputable U.S. Companies

Source: Forbes and Reputation Institute

World's Most Admired Company

Source: Fortune Magazine

Making the Most of Moments that Matter

Our Strategic Architecture


The Best Branded Consumer Products … in Every Home Around the World


Product Leadership, Brand Leadership, Operating Excellence, and People Excellence


Create Demand and Earn Trust Every day


Respect | Integrity | Diversity & Inclusion | Teamwork | Spirit of Winning

Career at Whirlpool

Careers at Whirlpool

Our employees make all the difference in the world. Their diverse and brilliant minds are the reason we’re invited into homes all over the globe.

Invested in America

Global Locations

Our global business locations drive innovation, create quality products and diverse brand portfolios based on differentiated consumer needs in the regions they serve.

Innovation that Matters

Creating purposeful products that help people enjoy life fuels all that we do. And we promise to continue innovating at an industry-leading level with you in mind.