Creed is Chief Executive Officer of Yum! Brands, a position he has held since January 2015. Creed leads the company’s overarching strategies, structure, people development and culture. He was elected to the company’s board of directors in November 2014.
Prior to being named to lead the parent company, Creed was the Chief Executive Officer of Taco Bell, a position he held beginning in early 2011, after serving as President and Chief Concept Officer for Taco Bell. He has held various roles within the company, including chief marketing officer at Taco Bell, and chief operating officer for Yum!. Prior to joining Yum! in 1994, Creed worked with Unilever in Australia, London and New York. He holds a business degree from the Queensland University of Technology, Brisbane, Australia.