Cook for the Cure
Cook for the Cure

Cook for the Cure®, presented by KitchenAid, was developed in 2001 to give passionate cooks a way to support Susan G. Komen for the Cure. Through donation-with-purchase programs, special fundraising events, auctions and grass roots initiatives, the Cook for the Cure program has raised more than $7 million globally to support the fight against breast cancer, with more than $6 million of that in the United States benefiting Komen for the Cure. KitchenAid also supports breast cancer foundations in other countries, including Canada, France, Germany, South Africa, Greece and Israel.

Pass the Plate

KitchenAid, with help from Villeroy & Boch, is offering a ceramic serving plate that reads "Cook for your friends. Cook for your family. Cook for the Cur®e." The plate, marked by a pink ribbon, is meant to be passed along to friends and family along with a culinary specialty prepared by the giver. Once the plate is passed, the recipient is then asked to do the same. Instructions for participating are on the back of each plate, as well as on Every time the plate is passed and registered, KitchenAid will donate $5 to Susan G. Komen for the Cure. Plates are available for purchase at and Villeroy & Boch showrooms for $24.99. Thanks to the partnership between KitchenAid and Komen for the Cure, there are several ways to support the fight against breast cancer and help the millions of women who have been diagnosed with the disease:

Komen for the Cure was established in 1982 by Nancy G. Brinker to honor the memory of her sister, Susan G. Komen, who died of breast cancer at age 36. In the 25 years since its inception, Komen for the Cure has successfully brought breast cancer out of the closet, changing how the world talks about and treats the disease. It has grown to become the world's largest grassroots network of survivors and activists, investing nearly $1 billion in the cause and turning breast cancer into a priority health issue for women, researchers, health professionals and politicians.

  • Buy a Pink Appliance — For each qualifying KitchenAid® pink appliance purchased, KitchenAid donates up to $50 to Komen for the Cure.
  • Host a Fundraising Party — You can host a dinner party to raise funds to help fight breast cancer. Ask your guests to contribute by making a donation to Komen for the Cure. You or they can mail the contributions directly to Komen for the Cure. To receive a free Cook for the Cure® dinner party kit, visit
  • Volunteer — Komen for the Cure is about people — people who are committed to making a difference and helping put an end to breast cancer. For more information on breast health or breast cancer, visit or call 1-800-I'M AWARE.