Vision and Values

Every Home...Everywhere with Pride, Passion and Performance. 

These words represent the vision that has and continues to guide Whirlpool Corporation and our employees around the world.   We create the world's best home appliances, designed to make life easier and more enjoyable for all people. Our goal is a Whirlpool product in every home, everywhere.

We bring this vision to life through the power of our unique global enterprise and our outstanding people... working together... everywhere.

Our employees live by the values that have made our company the international leader that it is today.  Our values represent who we are to our customers, our investors and to each other.  And the way they represent the company demonstrates how we do business:  the right way.  These enduring values...respect, integrity, diversity with inclusion, and teamwork...provide the foundation for how we expect every employee to act.