Strength & Commitment


For more than 100 years, the strength of our commitment to improving home and family life … one home, one family at a time … has enabled our consumers to trust Whirlpool Corporation to make their lives easier. We have transformed home and family life through innovative, labor-saving devices, giving consumers time to do the things they enjoy and be with the ones they love.

Our commitment to our consumers sets the stage for our second century, where our global brand portfolio will continue meeting the individual needs of families everywhere around the world. We are passionate about transforming home and family life through the next generation, and we are leading the way with connected appliances, resource efficiency and consumer-relevant innovation that no one can equal.

This century holds the promise of new and exciting opportunities for our company, our employees, our shareholders and the families who use our products, each and every day, everywhere around the world.

Chairman’s Letter

At Whirlpool Corporation, we took decisive actions in 2011 to position our business for long-term growth in the face of the global economic recession and volatility. We achieved positive results, improving product price and mix and significantly lowering inventory levels. As a clear indication that our actions are working, our North America region realized a more than twofold year-over-year profit improvement during the fourth quarter.

Strength in Our Brands

Everything we do contributes to fostering unmatched levels of loyalty to our brands through lifelong relationships with our consumers. Around the globe, our consumers trust Whirlpool Corporation to deliver home appliance solutions that make their lives easier. We take great pride in improving lives … one consumer, one home at a time … through our world-class innovative products and services. It is our obsession for our second century of opportunity.