Strength & Commitment

Strength in Our Leading Scale

BEST COST, QUALITY AND DELIVERY SYSTEMS

Whirlpool Corporation employees are passionate about the products we make, and we are committed to providing the best appliances to each consumer while leveraging the efficiencies of global product design and manufacturing with a strong, proven supply chain network.

Our consumers benefit from our industry-leading scale and expertise. We deploy global product and technology capabilities while keeping local and regional considerations in mind. This allows us to meet the unique needs of each consumer in every part of the world.

Strength Through
Our Strategy

BEST CONSUMER AND TRADE POSITION

Whirlpool Corporation’s vision of Every Home … Everywhere starts with the personal relationships we build with consumers during the course of their lives. For more than 100 years, we have made it our priority to improve home and family life for consumers around the world through our products and services that help them save time, conserve resources and promote good health.

Strength Through
Our Innovation

THE POWER OF CREATIVE THINKING

At Whirlpool Corporation, our job is to make products that people want to own in their homes. It is that simple. With that mindset, we continually look forward, seeking opportunities to innovate at new levels … to figure out how to make the best appliances better so we can delight our consumers. Our innovations reflect a strong connection with our consumers and a commitment to focusing intently on consumer needs and the ways they use our products. In this way, we are creating value for the company, our employees and our consumers’ families for generations to come.

Strength in Our Values

THE ENVIRONMENT AND OUR COMMUNITIES

What truly distinguishes Whirlpool Corporation is our commitment to operating responsibly. For more than 100 years, we have operated within the core principle that financial success is only sustainable when we remain true to our fundamental values of Integrity, Respect, Diversity and Inclusion, Teamwork and a Spirit of Winning. This is demonstrated by our long-standing commitment to the environment and to the communities in which we live and work. This principle will continue guiding us throughout our second century.