2014 Annual Report

Creating Demand
and Earning Trust
Every Day

A Message from CEO Jeff M. Fettig

We are the #1 major appliance manufacturer in the world, with approximately $20 billion in annual sales, 100,000 employees and 70 manufacturing and technology research centers throughout the world in 2014. The company markets Whirlpool, KitchenAid, Consul, Maytag, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit and other major brand names in more than 170 countries.

In 2014, Whirlpool Corporation introduced an all-new innovative top-load laundry lineup. The Whirlpool brand Cabrio delivers incredible wash action and complementary drying capabilities that delight consumers and retailers alike.

Our products are manufactured, distributed and sold throughout the world. Our global locations drive innovative, quality products and diverse brand portfolios based on differentiated consumer needs in the regions they serve. We are proud to help consumers around the globe through solutions that celebrate the diverse experiences of home life throughout the world.