2014 Annual Report

Geographic Expansion

Whirlpool Corporation is the #1 major appliance manufacturer in the world

7 brands each generate more than $1 billion in annual sales*

Whirlpool Corporation is committed to providing the best branded consumer products to every home throughout the world. With two acquisitions in 2014, Whirlpool Corporation became more geographically diverse. In Europe, Middle East and Africa (EMEA), the Indesit Company brought several new brands to Whirlpool Corporation — including Indesit and Hotpoint.** In Asia, we added Diqua and Royalstar brands as a result of the acquisition of Hefei Sanyo. We consider ourselves a global collection of small communities. We leverage our broad scale but rely on individual regions to personalize products to meet our consumers’ needs. It’s how we introduce exciting innovations again and again — more than 70 new product launches in 2014 alone — across all of our brands.

*Whirlpool, KitchenAid, Embraco, Consul, Maytag, Brastemp, Indesit brands
**Whirlpool ownership of the Hotpoint brand in EMEA and Asia Pacific region is not affiliated with Hotpoint brands sold in the Americas.