Whirlpool Corporation is
the #1 major appliance
manufacturer in the world.(a)

Brands: Throughout the world, we win with consumers
through our strong brand portfolio.

At Whirlpool Corporation, we are a global collection of small communities. We utilize our broad scale but rely on individual regions to personalize products to meet our consumers’ needs. Our brands target consumers throughout the world with solutions that celebrate the diverse experiences of home life.

Brands That Innovate

We’re not content to rest on our 106-year legacy of innovation. With 70 global manufacturing, research and technology centers, and a history of consistent R&D funding, our world-class innovation pipeline continues to accelerate. We also refuse to create technology for “technology’s sake.” Instead we are focused on innovation that inspires consumers, and we design and build our products with purpose, creating demand and earning trust every day.

Strong Brands That Are Locally Relevant

Our global locations develop diverse brand portfolios based on differentiated regional consumer needs. To maintain our competitive advantage of the best brand portfolio in the industry while increasing speed to market, we design products globally and manufacture locally to tailor to regional consumer preferences and behaviors. Consumer focus fuels our continued growth, strengthens our brand portfolio, and keeps us relevant in homes throughout the world.

Brands That Connect

Scan-to-Cook Technology allows consumers to scan thousands of frozen food barcodes with a smartphone or tablet and send recommended or customized cooking in structions directly to select Whirlpool wall ovens, ranges and microwaves.(g)

We acquired Yummly in 2017 to strengthen our position as a leader in building a seamlessly integrated connected kitchen and bring purposeful, consumer-relevant innovations to market in the emerging IoT space. Our Yummly app recommends recipes based on ingredients consumers have on hand, streamlining grocery shopping and meal prep with scheduling features, step-by-step recipes and video tutorials. Yummly recipes connect to select Whirlpool wall ovens, ranges and microwaves allowing consumers the ability to set and change temperature, settings and cook time from their devices.(g)

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Our commitment to
purposeful innovation is
expanding the capabilities
of our smart appliances