Our Vision. Our Mission.
Our Vision
Be the best kitchen and laundry company, in constant pursuit of improving life at home
Our Mission
Earn trust and create demand for our brands in a digital world
Values
Integrity, Respect, Inclusion & Diversity, One Whirlpool, Spirit of Winning
Long-Term Goals
~3%
Annual Organic
Net Sales Growth
6%+
FCF ( Free Cash Flow as % of Net Sales )
~10%
Ongoing EBIT Margin ( Earnings Before Interest and Taxes )
12-14%
Return on
Invested Capital
Strategic Imperatives
1
Deliver Product
Leadership
2
Redefine What
Product Is
3
Win the Digital
Consumer Journey
4
Reinvent Our
Value Chain