Who We Are.
Where We Operate.

In the competitive global kitchen and laundry appliance industry, Whirlpool Corporation continues to lead the way with a relatively simple goal—we are in constant pursuit of improving life at home. For over 108 years we have set the bar that others follow because our products, work-place environments, practices, policies, and governance remain committed to improving life for our consumers, employees, and communities. Innovation permeates our culture, not only because we possess the right blend of talent and technologies, but because it drives us to meet the constantly evolving needs of our consumers throughout the world.


Whirlpool Corporation (NYSE: WHR) is the leading major appliance manufacturer in the world(a), with approximately $20 billion in annual sales, 77,000 employees and 59 manufacturing and technology research centers in 2019. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and other major brand names in nearly every country throughout the world.

Pie chart showing Whirlpool sales by region.
Pie chart showing Whirlpool sales by product category.

Six Brands with $1B+ In Net Sales

59 Manufacturing & Technology Research Centers

67M Products Sold

77,000 Employees

Sales by Region
North America 56%
Europe, Middle East, and Africa 21%
Latin America 16%
Asia 7%
Sales by Product Category
Refrigerators and Freezers 31%
Laundry 30%
Cooking Appliances 23%
Other 16%