Our Purpose

At Whirlpool Corporation, a simple vision guides us:

“be the best kitchen and laundry company,
in constant pursuit of improving life at home.”

It’s the driving force behind everything we do, and it’s why we’re fiercely committed to developing innovative products, continuously improving our processes, and operating a more efficient business that uses resources wisely and creates value for all stakeholders.

Today, this vision calls us to confront a new type of challenge. To improve lives at home means recognizing that we need to be in constant pursuit of improving conditions for people and our planet.

How Whirlpool Corporation participates in sustainability initiatives will impact our long-term success. Now more than ever, business can and must play a more central and effective role in addressing fundamental human and planetary needs in line with the UN Sustainable Development Goals. While we know it is often hard, our compass points the same timeless way: Doing the right thing, the right way, with integrity.

By making all our products and plants more sustainable, we are driving better life at home for everyone.Our scale enables us to deliver better environmental performance for all. This is central to upholding our promise to earn the trust of our stakeholders every day.