Jun 1, 2021 | Awards, Innovation & Brand Highlights
KitchenAid brand internal creative team activates award-winning campaign for new KitchenAid® FreeFlex Rack Dishwasher Whirlpool Corporation’s in-house creative team for KitchenAid brand was recently given a 2021 Association of National Advertisers (ANA) Gold Reggie...
May 25, 2021 | Innovation & Brand Highlights, Our Brands & Products
Today we announced we are enhancing our voice-command capabilities as a launch collaborator for Google Assistant voice notifications, a new functionality available through Google’s intelligent personal assistant software. Unveiled at Google’s I/O Conference in...
May 20, 2021 | Awards, Innovation & Brand Highlights
Whirlpool Corporation’s Whirlpool and KitchenAid brands were recently recognized with Shorty Awards, honoring the best of social media and digital content during the past year. Whirlpool brand was honored for the 2020 launch of “The Chore Club.” During an extreme...
May 13, 2021 | Awards, Innovation & Brand Highlights, Our Brands & Products
New Products and product suites from Whirlpool Corporation’s Whirlpool, KitchenAid, and Bauknecht brands received distinguished awards at two of the world’s top competitions for design excellence, the iF Design Awards and the Red Dot Awards. Coveted iF Labels...
May 11, 2021 | Awards, Innovation & Brand Highlights
One top-load washing machine and two top-load clothes dryers ranked for their functionality and ease of use. Whirlpool brand’s Top Load Washer with Quick Wash and Top Load Gas & Electric Dryers with Wrinkle Shield™ Plus have been recognized in U.S. News &...
Apr 26, 2021 | Innovation & Brand Highlights, Our Brands & Products, Our Company
Business data platform Statista reported there are 3.2 billion smartphone users across the world, with 88 percent of users’ time spent on apps. Research like this has identified that more and more people continue to rely on apps not just for social media, but...
