Social Responsibility in Europe, Middle East & Africa

As the world’s leading major home appliance company, we help people make the most of time so they can focus on what really matters – their families and their lives.

We contribute to creating strong and resilient communities as an expression of our corporate citizenship.

We leverage our assets and technology to improve the quality of families lives by addressing their crucial needs to make them flourish.

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Focus Areas

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Our commitment to social responsibility focuses around three focus areas: Food Access and Food Saving, Housing and Youth Employment, each linked to the UN Sustainable Development Goals (SDGs).

Food Access and Food Saving

Ensure access to nutritious food, promote food saving in households and raise awareness around the value of food.

Housing

Providing families in need with adequate, safe and affordable housing.

Youth Employment

Fostering youth employment with a focus on S.T.E.M. (science, technology, engineering and mathematics) skills.

Forms of Support

We engage in projects emphasizing innovation, technology, quality and sustainability. As an international and multicultural organization, we strive to share a potential of our expertise and human talent.

Depending on the needs of the requesting organizations and projects and on internal evaluation, corporate giving can take different forms.

Charitable giving: the amount of cash giving

In-kind donations: the value of donated products and of pro-bono work

Employees volunteering: the value of time employees volunteer to contribute.

Projects

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Community Day

Volunteers for one day

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Moments not to be Wasted

Contributing to the fight against food waste

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#PlasticLess

Our commitment to reducing plastic pollution

Awards

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CEE CSR Summit

Moments not to be Wasted project was awarded “Best CSR Practices project of the year” in Slovakia

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Biblioteca Bilancio Sociale Award

Whirlpool EMEA was included among Biblioteca Bilancio Sociale’s top companies in Italy for Corporate Responsibility and Sustainability.

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Web Marketing Festival

Moments not to be Wasted project received Web Marketing Festival award in the category “Digital Food”

News

Scholas

Whirlpool and Scholas together to develop the creative potential of the young

In the wake of the “WeRead” project, a new collaboration to stimulate the powerful imagination of the new generations Respect for diversity and the promotion of dialogue, a culture of encounter and a new civic and social sensibility without...
Moments not to be wasted

The winning schools of the Italian edition of “Moments not to be wasted” have been announced

Whirlpool EMEA's edutainment project involved 1,800 primary schools throughout Italy and made its website available for distance learning. Three schools in the provinces of Bari, Reggio Emilia and Rome won the Talent Kitchen Pero (MI), 10 August...
Whirlpool Donations appliances in the UK

Whirlpool UK Donates Appliances to Hospitals and Charities Across the United Kingdom to Support Frontline Workers

Whirlpool UK recently donated washing machines, microwaves, dishwashers and refrigerators to multiple National Health Service hospitals and charities across the United Kingdom to help them support staff and patients on the front line of the...
Mechanical Ventilators

Whirlpool’s Engineers Developed Helpful Devices to Support the Fight Against COVID-19

The Coronavirus emergency has not made truces and we, as Whirlpool Corporation, have only been able to think of how to continue to support all players involved in the fight against it. For this reason, we are happy to share with you our latest...
Share a food selfie, share a meal: Whirlpool launches #TheFeedingPost to help Food Banks and people in need 2

Share a food selfie, share a meal: Whirlpool launches #TheFeedingPost to help Food Banks and people in need

Sometimes food is so good you just have to share. But in the social media age, this doesn’t usually mean two spoons for your dessert – these days, we tend to grab our phone to snap a “food selfie” for Instagram. Though the restaurant scene as we...
Panelist Moments not to be wasted

Fighting domestic food waste: a comparison of action plans

New data from Last Minute Market/SWG's Waste Watcher Observatory on household food waste in Lombardy has been presented today Whirlpool has launched the 4th edition of the educational project "Moments Not to Be Wasted", which will involve over 2...

Whirlpool EMEA against food waste: Big success for the 3rd “Moments not to be Wasted”

1 million students involved at over 1,600 schools in Italy, Poland and SlovakiaPrizes to classes in the provinces of Catania, Lecco, Ancona and Varese 1,600 primary schools engaged, 2,500 educational kits delivered to classes and over 1,300 entries...
Pope Francis Laundry opens in Genova, Italy thanks do Whirlpool EMEA appliances

Whirlpool EMEA donates washers and dryers to the newly opened Pope Francis Laundry and Shower Service in Genoa

Today, Friday 25 October, saw the opening of the “Pope Francis Laundry and Shower Service” in Genoa. This is a free-of-charge service offered to people in dire need, especially the homeless. On the premises in Piazza Durazzo 12, managed by the...
Whirlpool and Lifegate - Sea in the city_Plasticless

The sea begins in the city: Whirlpool EMEA and Lifegate announce a public-private partnership to fight plastic pollution in our seas

Plastic pollution can be overcome together. This is the message that Whirlpool EMEA, together with LifeGate, wishes to emphasize today at Milan’s Green Week, the Milanese week of events dedicated to sustainability. In the fascinating context of...
Whirlpool celebrates Global Community Day 2019 in EMEA region

Whirlpool launches the Global Community Day: More than 2,700 Employees across the World take the field for a day dedicated to solidarity

The third edition of Whirlpool Community Day, thanks to which people can dedicate a working day to voluntary activities, supporting non-profit organizations in the communities in which the Company operates, kicks off with great news. To demonstrate...