Who We Are
Where We Operate

Whirlpool Corporation (NYSE: WHR) is the world’s leading kitchen and laundry appliance company(a), with approximately $19 billion in annual sales, 78,000 employees and 57 manufacturing and technology research centers in 2020. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and other major brand names in nearly every country throughout the world.

Brands with
in Net Sales
in Annual Sales
and Technology
Research Centers


(a) World’s leading kitchen and laundry appliance company claim is based on most recently available publicly reported annual product sales, parts and support revenues.

Sales by Category
Refrigerators and Freezers 31%
Laundry 29%
Cooking Appliances 25%
Other 15%
Sales by Region
North America 58%
Europe, Middle East, and Africa 22%
Latin America 13%
Asia 7%