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Our Regional Achievements
North America
Joe Liotine EVP and President | Whirlpool North America

North America delivered strong revenue growth and margin expansion despite soft industry demand and significant inflation due to increased raw materials, tariffs and freight costs. Our focus on managing inventories and continuous improvement across every aspect of our business is yielding strong results. We are especially proud of the exciting innovations on the horizon for our consumers’ kitchens and laundry rooms. The region is well-positioned to build on the strong momentum generated in 2018.

Latin America
JoÃo Brega EVP and President | Whirlpool Latin America

In Latin America, we remain optimistic and confident in our ability to execute in an uncertain environment while we continue to focus on earning trust and creating demand every day. Despite challenging political and economic uncertainties, our teams launched new products and increased market share. Our manufacturing processes drove new efficiencies, elevated quality and delivered strong cost take-out across our operations. Our outstanding talent and commitment to innovation position us well to deliver exceptional results.

EMEA
MARC BITZER Chairman and Chief Executive Officer

Operational and external challenges continued to weigh on EMEA results during 2018. We announced new strategic actions to recapture volume, right-size the business and return to profitability. We are also committed to refocusing our marketplace investments toward our most profitable segments to ensure that we not only drive higher volumes, but also capitalize on new product innovation and strengthen relationships with our trade customers. All these actions give us confidence we will return to profitability in the EMEA region.

Asia
Sam Wu President | Whirlpool Asia

Asia had a year of solid performance. Despite strong headwinds and currency volatility, our India operations continued to gain share and drive revenue growth. Operations in China have also made significant progress in improving profitability by delivering strong product price/mix and ongoing cost productivity. In addition, our operations in other Asian countries continued to improve along many metrics, including improved margins. Our teams in Asia are prepared to continue delivering shareholder value in 2019.