2021 Annual Report
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$22B
Annual Sales
Brands With
$1B+
In Sales
Manufacturing
and Technology
Centers
Employees
Sales by
Region
- 57%
North America - 23%
Europe, Middle East, Africa - 14%
Latin America - 6%
Asia
Sales by
Category
- 30%
Refrigeration - 28%
Laundry Appliances - 26%
Cooking Appliances - 16%
Dishwashing and Other
Who We Are.
Where We Operate.
As a 110-year old company with a legacy of success and vision
anchored on improving life at home, Whirlpool Corporation
continues to deliver long-term value to our consumers and
shareholders. Whirlpool Corporation (NYSE: WHR) is committed to
being the best global kitchen and laundry company, in constant
pursuit of improving life at home. In an increasingly digital world,
the company is driving purposeful innovation to meet the evolving
needs of consumers through its iconic brand portfolio, including
Whirlpool, KitchenAid, Maytag, Hotpoint*, Consul, Brastemp, Amana,
Bauknecht, JennAir, Indesit and Yummly. In 2021, the company
reported approximately $22 billion in annual sales, 69,000
employees and 54 manufacturing and technology research
centers. Additional information about the company can be found
at WhirlpoolCorp.com
Our Vision
Be the best kitchen and laundry
company, in constant pursuit of
improving life at home.
Our Mission
Earn trust and create demand
for our brands in a digital world.
Our Values
Integrity, Respect, Inclusion &
Diversity, One Whirlpool,
Spirit of Winning
