Skip to Main Content
(Press Enter)
2021 Annual Report

2021 Annual Report

HomePage Screen Navigation

Now viewing screen 1
Now viewing screen 2
Now viewing screen 3
Now viewing screen 4
A Record
Annual Sales
Brands With
In Sales
and Technology

Sales by

  • 57%
    North America
  • 23%
    Europe, Middle East, Africa
  • 14%
    Latin America
  • 6%

Sales by

  • 30%
  • 28%
    Laundry Appliances
  • 26%
    Cooking Appliances
  • 16%
    Dishwashing and Other

Who We Are.
Where We Operate.

As a 110-year old company with a legacy of success and vision
anchored on improving life at home, Whirlpool Corporation
continues to deliver long-term value to our consumers and
shareholders. Whirlpool Corporation (NYSE: WHR) is committed to
being the best global kitchen and laundry company, in constant
pursuit of improving life at home. In an increasingly digital world,
the company is driving purposeful innovation to meet the evolving
needs of consumers through its iconic brand portfolio, including
Whirlpool, KitchenAid, Maytag, Hotpoint*, Consul, Brastemp, Amana,
Bauknecht, JennAir, Indesit and Yummly
. In 2021, the company
reported approximately $22 billion in annual sales, 69,000
employees and 54 manufacturing and technology research
centers. Additional information about the company can be found

Our Vision

Be the best kitchen and laundry
company, in constant pursuit of
improving life at home.

Our Mission

Earn trust and create demand
for our brands in a digital world.

Our Values

Integrity, Respect, Inclusion &
Diversity, One Whirlpool,
Spirit of Winning