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2021 Annual Report

Accelerated Pace of Innovation

Innovation began shaping the culture of Whirlpool Corporation with the invention of the first electric wringer washing machine in 1911. Today, we continue to improve life at home with revolutionary products like our industry-first washer with the 2-in-1 Removable Agitator, end-to-end consumer experiences and emerging ecosystems for the home. Our investments in people, technology and growth are not only evidenced in the design and delivery of our products and consumer-relevant innovation, but also demonstrated in our approach to manufacturing.

Top Load Washer Innovation
Industry-First 2-in-1 Removable Agitator

The award-winning, smart top load washer with the 2-in-1 Removable Agitator revolutionized consumers’ ability to customize laundry loads with a removable agitator post, freeing space for bigger or bulkier loads of laundry. This innovation was leveraged on two different launches in both premium and mass categories in North America, and was recognized by Popular Science as one of the Top 100 “Best of What’s New” innovations in 2021. Its extensive IP strategy helps protect this and future evolutions of our products.

  • Industry-first 2-in-1 Removable Agitator
  • Load & Go dispenser
  • Stain Treat Faucet
  • Connected washer and dryer

Swash Detergent

  • End-to-end laundry experience
  • Digitally integrated for automatic replenishment
  • Ordered through app for convenient at-home delivery
  • Ultra-concentrated with Precision Pour Cap
  • Ability for daily connections with consumers

Yummly Smart Thermometer

  • Bluetooth® connected smart thermometer wirelessly monitors temperature while cooking
  • Integrated with select Whirlpool smart ovens, Yummly controls the oven for desired results
  • Pre-set assisted cooking eliminates guesswork for consumers
  • Built-in timers and alerts suggest when to flip food, adjust heat, and how long to let meat rest
  • Yummly app with over 2 million recipes, with suggestions tailored to personal tastes