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2021 Annual Report

Best Brand Portfolio

Whirlpool, KitchenAid, Maytag, Indesit, brastemp, consul & Hotpoint*

Seven brands, each with more than $1 billion in sales

Our consumers count on Whirlpool Corporation’s industry-leading products and services every day, year after year. That’s why our brands deliver consumer-centric solutions addressing the unique needs and expectations of homes throughout our ever-changing world, utilizing insights to differentiate brand personalities, shape engagement, and measure satisfaction. We design and manufacture on a global scale but remain locally agile, enabling our brands to tailor products for regional preferences and maintain a competitive advantage.

Our Brands and Products

Products that Create Rich Consumer Experiences

As boundaries between life and work blurred and people began spending more time at home, our trusted brands maintained a relentless focus on the consumer.

Embracing an increasing need for quiet and tranquil home environments, Whirlpool delivered an ideal balance of form and function with its “Supreme Silence” laundry products, offering consumers our quietest washer(d) and dryer(e) in the EMEA region.

KitchenAid launched a semi-automatic espresso machine, making it easy for consumers to brew quality espresso from home. This is the first residential espresso machine that features dual smart temperature sensors that communicate with each other to maintain the perfect brewing temperature for espressos, lattes and cappuccinos.

Whirlpool Supreme Silence Washing Machine and Tumble Dryer
KitchenAid Semi-Automatic Espresso Machine and Automatic Milk Frother Attachment
Whirlpool 7-in-1 Air Fry Oven, flexibility with air fry mode and true convection cooking


  • (d)In the FS Washer category 8kg 1400 rpm or above; comparing the noise spin level declared by producers. Referred to Whirlpool model: W6X W845WB FR (FRANCE), W6X W845WR FR (France), W7X W845WR IT (Italy), W7X W845WR SPT (Spain and Portugal); W7X W845WB CS (Czech Republic and Slovakia), W7X W845WB EE (Bulgaria, Croatia, Czech Republic, Estonia, Latvia, Lithuania, Poland, Romania, Slovakia, Slovenia) and W6X W845WB EE (Belgium, Bulgaria, Croatia, Czech Republic, Estonia, Latvia, Lithuania, Luxembourg, Netherlands, Poland, Romania, Slovakia, Slovenia) (November 2020).
  • (e)Comparing the drying noise declared by producers in the energy label. Referred to Whirlpool Supreme Silence 8kg and 9kg TD with 59dbA (December 2020).